Final Assessment: Marketing & Pricing Concepts

Question 1

What does the acronym SWOT mean?

Accepted Answer

Strengths, weaknesses, opportunities, threats

Question 2

An office supply store trading supplies to a newspaper company for advertising is an example of which of the following:

Accepted Answer

Non-monetary terms for pricing

Question 3

Which of the following is NOT a benefit of marketing?

Accepted Answer

Higher prices

Question 4

What is the final sales price for a laptop which costs $500 to manufacture, if the mark-up percentage is 30 percent?

Accepted Answer

$650

Question 5

To determine which flavors are most popular a company researched the current flavors&how well each flavor performs.

Accepted Answer

Market intelligence

Question 6

Conducting a face-to-face interview is a data collection technique used in which type of research?

Accepted Answer

Qualitative

Question 7

A car dealership setting a high price in order to create a feeling of high quality is know as which pricing practice?

Accepted Answer

Prestige pricing

Question 8

A company’s ____ are evaluated internally as opposed to a company’s ____ which are evaluated based on external factors.

Accepted Answer

Strengths; Opportunities

Question 9

Data which has been previously collected and was not generated specifically is which type of data?

Accepted Answer

Secondary

Question 10

A store is offering 50% off Halloween decorations on November 1st. This is an example of which discount?

Accepted Answer

Seasonal

Questions 10