Exploring Business and Marketing Final

When something (money, time, health, etc.) is in short supply

An investor loans money to a company for a defined period of time and is paid interest.

The money or tools used to produce other goods and services. They increase productivity.

Raising awareness of a product, generating sales and creating brand loyalty.

The amount of a good or service that producers are willing to provide

The route goods and services take to get to the final user.

Segmenting a market based on how consumers think.

Money regularly paid to shareholders from a company's profits.

Segmenting a market based on where people live, work, worship, etc.

The graphic, mark or emblem used to identify a company, organization, brand or product.

A share of ownership in a company.

Income a company generates.

The symbol, word or words registered to represent a company or product

Money paid regularly for the use of other money. "Rent" on money.

Materials or substances (minerals, forests, water, land, oil, etc.) used for economic gain

The thing (money, time, etc.) that is lost when you choose something else

A pool of funds from many investors to purchase stocks, bonds, etc.

Interest calculated on the initial amount PLUS the previously earned interest

Amounts owed to lenders and suppliers. Obligations to pay that the company has.

A short catch phrase, set to music, that identifies a product or company.

How quickly an asset can be converted to cash.

A business owned and operated by two or more people, as co-owners

Making purchases based on loyalty to a brand or product.

Comparing an expected return on an investment to the risk taken to capture the return.

A rising stock market.

The value of a product, reflected in the amount charged for that product.

Exclusive right to print, publish, perform a work of art, music or literature

Planned BEFORE sending, this statement projects income and expenses.

An economic resource, such as cash, property, buildings or equipment. Used to make money.

Building mutually beneficial relationships between organizations and their publics.

Making purchases based on emotion, such as love, anger, sadness, etc.

The actions or tactics an organization uses to offer its brand or product in the marketplace.

A short catch phrase that identifies a product or company.

The people that do, create or work

The group of consumers to which a product or service is aimed.

A statement looking at income and expenses AFTER the fact.

Segmenting a market based on observable traits, like sex, age, religion, race, income, etc.

Legal protection for an invention for a set period of time

The item offered for sale, be it a good, service, or an idea.

Promoting a product through face-to-face meetings, to encourage customers to buy.

Money a company spends.

A statement showing assets and liabilities at a given time. It always balances...

A declining stock market.

Making purchases based on logic and research.

Segmenting a market based on how consumers act.

The idea that money available now is worth more than future money, due to its earning power

A business legally recognized is it's own entity; it can outlive it's shareholders

The amount of a good or service that consumers are willing to buy

A business owned and operated by one person

A business where success is measured by achieving goals, not necessarily the earning of cash