Marketing & Pricing Concepts

Data which has been previously collected and was not generated specifically is which type of data?

A car dealership setting a high price in order to create a feeling of high quality is know as which pricing practice?

Qualitative research involves a small number of people. Usually less than ____.

____ is the level of satisfaction associated with a particular good or service.

Conducting a face-to-face interview is a data collection technique used in which type of research?

What is the final sales price for a laptop which costs $500 to manufacture, if the mark-up percentage is 30 percent?

A focus group consists of no more than ____ people.

A company’s _____ are evaluated internally as opposed to a company’s ____ which are evaluated based on external factors.

An example of goods is ____.

Which of the following is NOT a benefit of marketing?

Which of the following is NOT a goal of pricing?

Bait-and-switch advertising, where you are enticed with a low-price product the seller does not intend to sell, is ____.

A company is researching current flavors and how well each flavor performs in the market, what is this research called?

What is the first step in determining price?

What does the acronym SWOT mean?

Which of the following is not one of the four elements in the “Marketing Mix”?

An office supply store trading supplies to a newspaper company for advertising is an example of which of the following:

A store offers 50% off of Halloween decorations on November 1st since Halloween is past. This is which type of discount?

Also known as opinion research, ____ determines how people “feel” about products, companies or ideas.

____ is an example of primary data.