Reading to Write

Repetition of a sound, particularly at the beginning of words: often used in headlines

Involves the reader directly in the issue by using words such as ‘we’ or ‘us’

Used to denigrate an opponent and their point of view

Deliberately strong words used to provoke emotion in the reader

Engages with people’s belief that everyone deserves fair treatment

Professionals from related fields who offer information and insights about the subject

Repeating words, phrases or ideas for emphasis

Plays on people’s tendency to react emotionally when their safety or loved ones are threatened

Uses people’s desire to appear rational to persuade them to agree to a key point

A play on a word or phrase that gives it multiple meanings

A broad statement that claims something is true for most/all cases because it is true in some

Relates to people’s concern about their financial well being

A familiar but overused expression that carries a range of associations

A question that requires not answer, usually because the answer is implied

Comparison between two things that helps us draw conclusions about their similarities

A narrative text...

A brief personal account or story

A discursive text

Used to make an argument seem more scientific, more widely held or more difficult to argue with

Using dramatic, forceful language to exaggerate the real situation

A persuasive text...

Draws on national pride and people’s loyalty to their country

A well-known person using their fame to promote a product or raise awareness of an issue