Precision review-without standard 8

When segmenting a market by social and physical characteristics it is called

Pricing techniques that help create an illusion for customers-often based on buyer’s motivation

What is the combination of products that a company makes or sells called?

Low prices set on a consistent basis with no intention of raising them or offering discounts

The organizational market includes transactions among businesses buying product for operations

The internet has increased the availability of _____ data from a variety of sources.

_____________ research involves using and analyzing data that has already been collected and published by others

in this stage of product life cycle sales fall and sometimes product dropped

in this stage of product life cycle try to build brand preference and increase market share

This refers to the number of items offered within each product line.

Price for a new product is set very low. Encourages people to buy and get into the market

cost + markup = ____

All customers charged the same price

Allows users to connect to and use cloud-based apps over the Internet.

Which function manages the product life cycle from beginning to end

A group of closely related products manufactured by a business: all of the cereal by Kelloggs

What is the path a product takes from its manufacturer to the final user

Which function has to balance the need for profit with consumer perception of value

Which function is gathering information, storing it and analyzying it to make better decisions

A company's percentage of the total sales volume of a market is called its

_____________research involves collecting data directly from the researcher's own participation, surveys, or interviews

Which function is about providing customers the goods and services they want

Which function is about understanding concepts & strategies used to develop and target an audience

T or F: A marketing plan is a road map for how products will enter the market, be advert & sold

What is the point at which sales revenue = costs and expenses?

Segmenting a market based on purchasing behavior is called

A company offers several corresponding products in a pkge sold at a single price

Sampling products at Costco is an example of which part of the promotional mix

Segmenting a market based on customer attitudes, interests and opinions is called

Generally used with sales promotions when prices are reduced for a short period of time

Which element of the promotional mix involves writing a press release

Which one of the following is NOT part of the marketing mix?

Which function is the process of deciding how to store and move goods to the consumer?

at this stage of product life cycle have to decide if can improve or extend life of product

Sets higher than average prices to suggest status and high quality to the consumer

This is usually least profitable stage of the product life cycle as trying to attract customers

which item listed below is NOT a promotional channel?

This refers to the number of different product lines a business sells

Which element of the promotional mix is where companies pay to promote idea, goods & services

marketing is:

Which part below is NOT part of the SWOT Analysis?

Which element of the promotional mix is about developing a relationship with the customer

Pricing policy that sets a very high price for a new product.

Segmenting a market based on where customers live is called

What is it called when an actor in a movie uses his phone and it is clearly shown as an iphone

True or False: People is the 5th P of the marketing mix

A press release is a part of which type of mix? (tells media about a positive event of business)

Two parts of the promo mix are advertising and promotional sales activities. Select all below that are also part of mix

Which function always informs, persuades and reminds?

Increases store traffic by offering popular items of merchandise for sale at below-cost prices.