stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Media Representation and Language Theorists Flashcards | StudBud
Explore
/
Media Representation and Language Theorists
Media Representation and Language Theorists
24 terms
·
StudBud Administration
·
106 plays
Year 12 Media Studies Representation and Language Theorists
Flashcards
24 cards
F
Practice quiz
P
Host live
L
Questions
24
Answers
1
Barthes says connotations are organised into myths
False
True
2
WaterAid leads us to construct an identity of privileged people who take rain for granted.
False
True
3
Neale's theory is the idea that genres aren't dominated by representation
False
True
4
Apply Gauntlett's Theory of Identity to Tide Print Advertisement
the women's facial expressions give meaning to the 'world' of the advert
women represented act as role models of domestic perfection to the audience
women hanging out washing together suggests women bond over a love of tide
women in the advert connote domestic perfection
5
David Gauntlett gave the idea of the Theories of Identity
True
False
6
Hall's representation theory states that stereotyping occurs when there is...
a power inequality
a size inequality
variation
large similarities
7
Which theorist is associated with semiology?
Barthes
Hall
Todorov
Neale
8
What does connote mean?
The literal meaning of something
The hidden meaning, what the reader associates with the word
9
Who are the two representation theorists?
Hall and Gerbner
Barthes and Gauntlett
Gauntlett and Hall
Curran and Seaton
10
As a form of representation, what does stereotyping do to a group of people?
labels people with many positive and negative characteristics
makes people dislike them
puts people into different categories
reduces people to a few simple traits or characteristics
11
According to Hall, representation is the production of meaning through what?
Language
Representation
Meaning
Audience
12
Why would people use a media product to portray personal identity?
They do not want to be like a character who has other issues
They can relate to the character as they have the same issues
The product makes them feel bad about who they are
The product tells them what to do and who to be
13
Apply Hall's theory of representation to 'The Kiss of The Vampire'
related images form the 'shared conceptual road map' which gives meaning
bats have a conventional association with vampirism
symbolic codes of horror and darkness are widely reinforced
dark colours connote horror
14
Genres exist within specific economic, institutional and industrial context
False
True
15
Who are the language theorists?
Barthes, Hall and Todorov
Hall, Neale and Gauntlett
Hall, Barthes and Curran and Seaton
Neale, Todorov and Barthes
16
The theory of narratology can be summed up as; two states of equilibrium separated by a disruption of disequilibrium
False
True
17
What are the 3 broad genres of magazine?
Lifestyle, Fashion and Food
Organisation (customers ), Business or Trade and Consumers
Food, Business and Celebrity
18
Gauntlett's identity theory states that we construct our identity through...
a few simple characteristics or traits
'picking and mixing' different ideas
observation and imitation
following our peers
19
Apply Hall's Representation Theory to Tide Print Advertisement
hearts above the main image connote love and relationships
images of domesticity form the shared conceptual map that forms meaning
hyperbole is used to connote the superior cleaning power of Tide
20
Apply Gauntlett's Identity Theory to The Formation Music Video
high quality clothing contrasts against racial stereotypes in New Orleans
wall is spray painted messily, connotes spur of the moment activities
stereotypical shots of post-hurricane town shown in general media
plantation scene shows girls and women as powerful & non conforming
21
What two things make up a sign?
Sign and Signifier
Front and Back
Signified and Signifier
Sign and Symbol
22
What is enigma?
a colour
a surprise
a fear
a myth or mystery
23
According to Gauntlett, what does the media provide us with to construct our identities?
'Shovels' and 'Spades'
'Tools' or Resources
Answers
Ideas
24
The theory of narratology is whose theory?
Todorov
Barthes
Neale
Hall
