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Marketing Mix recap Flashcards | StudBud

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Marketing Mix recap

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Questions 8

Answers

1
AO2 is...
Demonstrate knowledge of terms, concepts, theories, methods and models
Apply knowledge and understanding to various business contexts
Analyse issues within business
Evaluate information to make informed judgements
2
AO1 is...
Apply knowledge and understanding to various business contexts
Analyse issues within business
Evaluate information to make informed judgements
Demonstrate knowledge of terms, concepts, theories, methods and models
3
AO4 is Evaluate information to make semi-informed judgements
True
False
4
The marketing mix is defined as..
Combination of elements used by a business to customer needs
a mix of marketing
Mix of ways to meet customer needs
5
AO3 is Analyse issues within business
True
False
6
Key influences on the marketing mix are...
Resources, money and relationships
Culture, relationships and tech
large fries and strawberry milkshake
Business resources, tech and customer relationship
7
The four P's of the marketing mix are
People, Price, Product, Promotion
Process, People, Place, Product
Product, Price, Process, Promotion
Product, Price, Place, Promotion
8
There are 8 P's in the extended marketing mix
True
False