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A #business A Level quiz on #marketing #A2 #A2Business #ASBusiness #AS
Flashcards
25 cards
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Questions
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Answers
1
On the Boston Matrix, what is labelled B
Cash Cow
Rising Star
Problem Child
Dog
2
A business allocates 15% of its turnover (£3 million)to the marketing budget. What's the value?
£350,000
£500,000
£400,000
£450,000
3
The term 'place' in the 4 P's of the marketing mix refer to...
Where the product is distributed
Where the product is made
Where the product portfolio is
Where the product is sold
4
What does the 'SW' stand for in SWOT
Strengths and Weaknesses
Sausages and Mash
Opportunities and Threats
Strengths and Weakens
5
AIDA stands for...
Action, Inquire, Desire and Argue
Attention, Investigate, Desire and Acquire
Awareness, Intrest, Desire and Action
Attention, Interest, Desire and Action
6
On the Boston Matrix what is labelled 'A'?
Dog
Problem Child
Rising Star
Cash Cow
7
Which of the following would be an example of market segmentation?
Ethics
Finance
HR
Age
8
Which acronym below refers to the competition organisation?
CMO
CTA
CTO
CMA
9
What is the stage 'X'
Stagnation
Moistity
Maturity
Saturation
10
In Economic terms, what market share must a (EU) business have to be classified as a Monopoly.
25%
50%
30%
51%
11
Which of these does not appear in the DAGMAR acronym
Repeat
Goals
Defining
Adevrtising
12
Which of the following is not a promotional offer?
Buy One Get One Free
Loss leaders
10% Off
'2 for 3'
13
What year was the 'Sales of Goods Act' introduced and updated?
2012 and 1979
2010 and 1979
2010 and 1989
2008 and 1969
14
Pie.com has exclusivity on a Sweet Potato & feta pie. What price strategy should Pie.com use?
Price Creaming
Price Skimming
Competition-based Pricing
Premium Pricing
15
Cadbury's launched a peanut butter dairy milk bar as dairy milk was in decline. What is this?
A product cycle
An extension strategy
Maturity extension
Cycle adaption
16
On the Boston Matrix, what is labelled C
Dog
Rising star
Cash Cow
Problem Child
17
What did the Weights and Measures Act (1985) prohibit
Stopped use of 'imperial' measurements
Stopped the use of 'Metric' measurements
All stores should use the same weights and measures
Stopped wrongly labelling products.
18
An example of field research is...
Using a company report
A trip to the countryside
Looking at the yellow pages
Completing a survey
19
Which of these would be an example of a niche market
Sainsbury's
Tesco
Wholefoods
ASDA
20
B2B is short for...
Business to Business
Business to Customer
Buyer to Business
Business to Buyer
21
On the Boston Matrix, what is labelled D
Dog
Rising Star
Problem Child
Cash Cow
22
Market Share
The proportion of sales over year
All of the above
% of sales in a market place
The % of a businesses sales over whole market sales
23
An example of Qualitative market research is...
Statistics
Focus Group
Past sales figures
Multiple Choice questionnaire
24
Which of the following is a factor in buyer behaviour?
Sampling
Income
All below
Research
25
An example of 'Above the Line' advertising...
Digital Marketing
Sales promotion
Television
Email
