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International Marketing Concepts Flashcards | StudBud

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International Marketing Concepts

10 terms·StudBud Administration·17 plays

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Questions 10

Answers

1
How do distribution systems differ between countries? They differ in ...
channel exclusivity
channel length
channel quality
all the above
2
How does a country’s level of economic development influence marketing? It differs in that:
Under-developed countries do not care
Developed countries demand extra performance
Under-developed countries demand extra performance
Developed countries want primary products
3
A pull strategy: emphasizes ____ advertising.
social media
mass media
billboard
print
4
Toyota in Japan will only buy their radiators from one supplier, seen as 'family. This is called:
exclusive system
none of the above
fragmented system
concentrated system
5
_________ is a communication channel available to a firm.
all of the above
Direct selling
Social media
Television
6
How do differences in a product's technical standards impact marketing decisions?
Legislation as to standards differs.
Most countries follow the same standards.
Chinese products meet all standards.
Products from the USA meet all standards.
7
Standardized advertising does make sense when:
You produce anti-mamba serum.
Cultural differences among nations are significant.
Brand names are global.
When, legally, you may only operate in one state or town.
8
Pull strategies refer mostly to
mass media advertising
mailing to an address list
direct selling
door-to-door selling
9
When the US does not want to buy meat from Uruguay, it could be due to ----
unfinished paperwork
product quality info
a cultural bias
all of the above
10
What is marketing segmentation?
To market to a small sample of customers only
To divide your market into various geographical areas
To find markets for your unique products
Identifying a group of clients who differ from the rest