Mastering Marketing Flashcards

1

Which is an intangible item?

Service
Product
Good
Person

2

True or false: Marketing can lead to profit

False
True

3

Good products do not need marketing

True
False

4

True or false: Marketing is only for businesses

False
True

5

What do non-profits rely on for revenue?

Advertising
Profits
Donor funding
Sales

6

Which is NOT a marketing function?

Planning
Pricing
Manufacturing
Promoting

7

Why do businesses need marketing?

To increase production
To attract customers
To reduce costs
To hire employees

8

Which is a function of marketing?

Manufacturing
Training
Planning
Hiring

9

What is an example of a good?

Haircut
Car
Concert
Recycling program

10

Word-of-mouth marketing is key for the marketing of ...

goods
non-profits
services
ideas

11

Which is a benefit of competition?

More advertising
Less choice
Higher prices
Better products

12

Which is a service?

Dry cleaning
Cell phone
Television
Xbox game

13

What is the focus of the marketing concept?

Customer
Price
Profit
Product

14

Which is a tangible item?

Idea
Service
Event
Good

15

True or false: Marketing is static (unchanging)

False
True

16

Which is an example of the marketing of ideas?

Cell phone
Haircut
Concert
Recycling program

Mastering Marketing

Questions 16

Mastering Marketing

Questions 16