Identifying threats in the SWOT analysis allows

companies to better understand things that could hurt them.

SWOT Analysis stands for

Strengths, weakness, opportunity, threat

Opportunities in the SWOT analysis identifies

Opportunities to become better with your product.

Weakness in the SWOT analysis identifies

the weaknesses in your own product

Strength in the SWOT analysis

identifies the strengths of your own product

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Marketing Strand 2

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Marketing 1 Strand 2 Review.

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Questions 19

Answers

1
Identifying threats in the SWOT analysis allows
your company to NEVER make another bad decision.
companies to better understand things that could hurt them.
the competition valuable information to be used against you.
competitors to understand your plan of attack.
2
A company's % of the total sales volume generated by all companies that it competes with.
Market Share
Market Planning
Market Position
Marketing Concept
3
Segmenting a group based on purchasing related behavior, including shopping patterns.
Geographic segmentation
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
4
A group of high school students would be a good market to advertise this product
Hearing aids
Van's shoes
Flip phones
Cassette tapes
5
A narrow and defined market, markets to very small but specific group of customers
Niche Market
Standard market
Broad market
Mass market
6
SWOT Analysis stands for
Service, worth, options, test
Strengths, weakness, obstacles, transactions
Strengths, weakness, opportunity, threat
Strengths, weakness, outlook, teaching
7
Segmenting market based on where people live.
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Behavioral segmentation
8
The standing a product has in a given market when compared to competitors.
Niche Market
Marketing Plan
Market Position
Target Market
9
Opportunities in the SWOT analysis identifies
Opportunities to become better with your product.
Opportunities to become less effective as a company.
Opportunities for your competition to get better.
Opportunities for your competition to increase market share.
10
The process of classifying people who form a given market into even smaller groups.
Market share
Market segmentation
Market intelligence
Market economy
11
Business doing business with the actual consumer.
B2B
B2F
B2G
B2C
12
Grouping people with similar attitudes, interests and opinions and lifestyles.
Geographic segmentation
Behavioral segmentation
Psychographic segmentation
Demographic segmentation
13
A formal, written document that directs a company's marketing activities for a period of time.
Market Share
Marketing Plan
Market Segment
Market Position
14
Doing business with another business
B2D
B2C
B2G
B2B
15
Weakness in the SWOT analysis identifies
The weakness in your private relationship
things that are not important to discuss.
The weaknesses in your competition
the weaknesses in your own product
16
All people who share similar needs and wants and who have the ability to purchase products.
Marketing mix
Research
Marketing plan
Market
17
Strength in the SWOT analysis
identifies the strengths of your own product
identifies the strength of the economy
identifies the strengths of your competition
is not critical
18
Describes a population in terms of such as gender, income, marital status, ethnicity, education
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
Geographic segmentation
19
Group of people most likely to become customers for a specific marketing program.
Supply
Distribution
Target Market
Market analysis

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