Sports Marketing Test 1 Review

Question 1

E-sports and VR (Virtual Reality) are the same thing.

Accepted Answer

False

Question 2

All elements of BRANDING (logos, trade names, etc.) are proprietary and intellectual property.

Accepted Answer

True

Question 3

Consumer values, beliefs, opinions and interests are:

Accepted Answer

Psychographics

Question 4

The relationship that exists between Stephen Curry and Under Armour is that of:

Accepted Answer

An endorsement

Question 5

The hospital is hosting a gala fundraiser. Tickets cost $100, the dinner provided costs $35. The "contribution" is:

Accepted Answer

$65

Question 6

The feeling of belonging to a group that shares ethnicity, religion, traditions, values and beliefs.

Accepted Answer

Cultural Identity

Question 7

In the Marketing Mix, the only "P" is:

Accepted Answer

Place

Question 8

Consumer characteristics by gender, age, income, ethnicity and family status is:

Accepted Answer

Demographics

Question 9

When Adidas supplies sporting apparel and equipment to a high school, this is:

Accepted Answer

A sponsorship

Question 10

Branding includes:

Accepted Answer

All of the above

Question 11

Which of the following is not part of the Marketing Mix?

Accepted Answer

Packaging

Question 12

Cause marketing is when companies use advertisements to:

Accepted Answer

All of the above

Question 13

Effective sports marketing campaigns use strategies such as:

Accepted Answer

All of the above

Question 14

Fixed costs associated with an event do not change regardless of the number of attendees.

Accepted Answer

True

Question 15

Sports Marketing:

Accepted Answer

All of the Above

Questions 15