what produce & distribute songs, novels, newspapers, movies, channels of communication that distribute media to groups, cultural industries that produce and distribute media

Media and Culture - Chapter 1 Flashcards

1

What is one key message for this ad?

Buy cologne & you will be handsome, successful with a woman
Jimmy Choo is for straight, single men as it attracts women
The target audience is an average age of 35
The cologne is expensive and high quality

2

Name two of four stages of media development

Emergence/Novelty/Elite
Instrumental
Convergence or Speciality stage
Obsolete

3

In media literacy, which is not included in the critical process?

Description and analysis
Interpretation and evaluation
Cynicism
engagement

4

Define mass media

what produce & distribute songs, novels, newspapers, movies
channels of communication that distribute media to groups
cultural industries that produce and distribute media

5

How is communication defined

symbols of expression used to make sense of daily life
creating symbol systems that convey information and meaning
designing and delivering cultural messages and stories

6

If designing a flyer that appeals to married couples, what symbols would you use?

two people embracing showing rings
two people in bed together
two people sitting on a park bench holding hands
two people kissing

7

Two views of culture are?

ballet, symphony, classic literature show good taste
skyscraper or map
Pop culture is not culture at all

Media and Culture - Chapter 1

Questions 7

Media and Culture - Chapter 1

Questions 7