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Marketing & Pricing Concepts Flashcards | StudBud
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Marketing & Pricing Concepts
Marketing & Pricing Concepts
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Answers
1
An office supply store trading supplies to a newspaper company for advertising is an example of which of the following:
Percentage pricing
Non-monetary terms for pricing
Competition pricing
Prestige pricing
2
What is the final sales price for a laptop which costs $500 to manufacture, if the mark-up percentage is 30 percent?
$530
$650 ($500 x .30 = $150; $500 + $150 = $650)
$150
$730
3
What does the acronym SWOT mean?
Segmentation, workflow, orientation, targeting
Service, warranty, options, technology
Strengths, weaknesses, opportunities, threats
Selling, web presence, overcoming objections, telemarketing
4
Data which has been previously collected and was not generated specifically is which type of data?
Primary
Secondary
5
A company’s ___ are evaluated internally as opposed to a company’s ______ which are evaluated based on external factors.
Strengths; Opportunities
Abilities; Challenges
Workflow; Orientation
Services; Options
6
A company is wanting to develop a new flavor of toothpaste. The company is conducting which type of research?
Media
Attitude
Market intelligence
Focus group
7
Conducting a face-to-face interview is a data collection technique used in which type of research?
Quantitative
Qualitative
8
Which of the following is NOT a benefit of marketing?
New and improved products
Added customer value
Lower prices
Higher prices
9
Store is offering 50% off of Halloween decorations on November 1st since Halloween is past. Which type of discount?
Cash
Seasonal
Employee
Quantity
10
A car dealership setting a high price in order to create a feeling of high quality is know as which pricing practice?
Competition pricing
Prestige pricing
Non-monetary terms for pricing
Percentage pricing
