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Advertising Review Flashcards | StudBud
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Advertising Review
Advertising Review
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which rhetorical appeal is used to establish logical reasoning?
Pathos
Ethos
Logos
Porthos
2
What technique is used in this advertisement?
Transfer
Avant-Garde
Bandwagon
Facts and figures
3
This rhetorical appeal establishes credibility and trust
Pathos
Porthos
Logos
Ethos
4
This technique is used to make the consumer believe one company/product is better than the other.
Transfer
Testimonials
Facts and figures
Bandwagon
5
Elements that enhance the visual appearence of a publication are called
Text Features
Testimonials
Published Features
Textual Evidence
6
What is a primary source?
It is a text that is written about a first-hand experience
A textbook
A first-hand account of (or an object present during) an historical event
A museum
7
Which rhetorical appeal best fits this image?
Porthos
Ethos
Logos
Pathos
8
This advertisement uses which technique?
Bandwagon
Testimonials
Transfer
Avant-Garde
9
Why should viewers be wary of celebrity or influencer "testimonials"?
The celebrity uses the product too much and is biased
The celebrity may not actually use the product they are endorsing
The celebrity does not have any authority to speak about the product.
The celebrity is being hypnotized and doesn't know what they are saying
10
Which of the following best describes the "bandwagon" technique?
Establishes credibility with the audience/viewer
Gives the viewer a positive association with the product
The viewer feels left out if they don't get the product
The viewer thinks they are cool enough to be the first one to get a product
