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BIG MEDIA 4 Flashcards | StudBud
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BIG MEDIA 4
BIG MEDIA 4
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Questions
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Answers
1
What is the black box fallacy?
That media technologies are also cultural
That we can't access media technologies
That all our media technology would be stored in one box
That it is wrong to blackbox media technologies
2
Around the turn of the 19th century
Cinema was taking over from theatre
Many believed that it was the end of the book
Radio was taking over from reading
Cinema was taking over from reading
3
A complementary function means that
More media are combined for audiences
Media will only take over what they are best at doing
One always needs to combine media
Media always try to please us
4
The collage of sesame street, shows a collision and convergence of
Old and new media
Cultures
Cartoon and film
Grassroot and corporate media
5
A paradigm is
None of these
A technological structure
An invention
A set of ideas
6
Media convergence is primarily
A collective process
A technological process
A mythical process
A cultural process
7
Media archaeology is
None of the above
Foucauldian
Viewing media as part of a historical discourse
Deleuzian
8
Collective intelligence means that
Artificial intelligence is less important
We all know everything
We share certain knowledge
None of us knows everything
9
Media Convergence concerns
Technological, cultural, industrial and social changes
Cooperation multiple industries•
Flow of content across mutiple media platforms
Migratory behaviour of audiences
10
Concepts that are pivotal to understand media convergence are
None of the above answers
Media convergence. Collective intelligence
Partipatory intelligence, Media Culture
Participatory culture
11
What has changed accoding to Negroponte?
From atoms to bits
From strokes to pixels
From text to code
None of the above
12
Which concept are according to Jenkins pivotal for understanding convergence?
Media collectivity, participatory intelligence
None of the above
Participatory culture, collective intelligence
Media convergence, transitional media, appropriation
13
Some popular writers at the end of the 19th century believed that
The book would become cinematic
That phonographs would become portable
None of the above
The phonograph would take over the voice of the author
