Chapter 1 - SMM Review

An example of EARNED media is a targeted ad on Instragram.

CTA stands for?

The fact that social media increases website traffic is an:

The total number of unique people who have seen a brand’s content on social media is considered it’s:

An EXAMPLE of OWNED media is a brands Instagram account.

The evolution of social media is signficant due to the speed at which it has evolved.

All of the following are examples of earned media EXCEPT:

An example of PAID MEDIA is a sponsored ad on Instragram.

UGC stands for:

An example of a CTA is:

An example of PAID media is a targeted ad on Facebook.

Consumers trust content from their peers more than they do any other form of marketing communication.

Of the following technologies, which reached 50M users the quickest?

Social media requires daily or sometimes around the clock monitoring.

An example of OWNED media is the company website.

The fact that social media increases brand awareness and loyalty is an: