What is one of the disadvantages of open questions?

They make their treatment difficult

What is the advantage of using color codes on accreditations?

To differentiate participants, speakers and organizing team

What is 'Full credit'?

The indefinite credit for a client in charge of a travel agency or compant

The set of elements that will be the object of an investigation

Spontaneous meeting of people who, perform a performance

What is an 'upgrade' in the context of event services?

A change of a contracted service for another of a higher category

An example of a contingency in an event related to people is:

A speaker gets sick during their presentation

The authorization of extras in services at an event:

It is recommended that it always be in writing

What is the objective of the evaluation questionnaire?

To assess all aspects, or at least the most relevant ones

What is the main advantage of digital questionnaires?

Savings on paper and ease of data treatment

What is the disadvantage of digital questionnaires?

The public not used to computer tools do not perform it

Process of creating and building a business image

What is Ambient Marketing?

Transforms a large public space of people, adapting it to the brand

What happens in closed questions?

The respondent answers by marking one of the available answers

What is the definition of 'Capacity' in an event?

Control the maximum people authorized in a certain room at the same time

What is the ultimate goal of viral marketing?

To surprise the consumer so that they quicly share it with other people

What is the most important thing to consider regarding contingencies related to people?

Prioritize them if several contingencies coincide at the same time

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COM UD4

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Questions 34

Answers

1
What is one of the disadvantages of open questions?
They are comfortable for the respondent
They make their treatment difficult
Their formulation is simpler for the interviewer
They reflect true opinions, without the interviewer's bias
2
What is Guerrilla Marketing?
Yellow and Blue are correct
An advertising strategy that uses unconventional techniques
An advertising strategy that seeks maximum impact with minimal investment
A conventional advertising strategy
3
What is the advantage of using color codes on accreditations?
To indicate the level of satisfaction of the participants
To make the accreditation more attractive
To identify participants who have not paid
To differentiate participants, speakers and organizing team
4
What is the primary goal of offering gifts at events?
To build loyalty
To increase the price of admission to the event
To confuse participants
To get rid of old inventory
5
Merchandising is a sales promotion tool that:
ncreases product or service recommendations
All of the above are correct
Increases consumption
Attracts new customers
6
What is 'Full credit'?
A system of access control
A type of discount coupon
A type of event cancellation insurance
The indefinite credit for a client in charge of a travel agency or compant
7
What is the sample?
The place where the event is held
Questionnaires
The total of the assistants
The set of elements that will be the object of an investigation
8
What is a flashmob?
A type of viral video
Spontaneous meeting of people who, perform a performance
An action of covert advertising
A type of environmental marketing
9
What is the main purpose of controlling access to events?
Only an economic issue
Only to monitor the number of attendees
An economic and security issue
Only to comply with legal regulations
10
What is an 'upgrade' in the context of event services?
A type of event cancellation insurance
A type of discount coupon
A system of access control
A change of a contracted service for another of a higher category
11
An example of a contingency in an event related to people is:
A speaker gets sick during their presentation
All of the above are correct
There are not enough photocopies
A speaker's PowerPoint presentation does not work
12
The authorization of extras in services at an event:
It is recommended that it always be in writing
It is recommended that only one person do it
It is recommended that it be done verbally, because it is faster
It is recommended that everyone can do it
13
What are the types of questions?
Only open
Only closed
Only semi-open
Open and closed
14
What is the objective of the evaluation questionnaire?
To waste the time of the participants
To assess all aspects, or at least the most relevant ones
To make the participants angry
To not improve anything
15
What is the main advantage of digital questionnaires?
Savings on paper and ease of data treatment
Its easy completion
The knowledge to be able to reach all audiences
Possibility of carrying it out independently of the tecnogical user level
16
What is the purpose of merchandising in events?
To attract new customers
To improve the image of the organizing company and sponsors
All of the above
To promote the sales of products or services
17
The marketing technique that attempts to achieve a large impact with few resources is known as:
Wild marketing
Guerrilla marketing
Marketing mix
Experiential marketing
18
What should be clearly defined to create a checklist?
The frequency of supervision
All of the above
What is to be controlled or supervised
The criteria for conformity or non-conformity of each of the items
19
The survey is the data collection technique and the questionnaire is the instrument that records the information
False
True
20
What is one of the advantages of closed questions?
They are inadequate for people with little verbal capacity
They offer more varied and rich answers
They facilitate registration
The respondent can feel "forced" to answer something they do not agree with
21
Merchandising is aimed at:
Salespeople
The intermediary
All of the above are correct
The final consumer
22
What is the disadvantage of digital questionnaires?
Waste of paper
Its high cost
The public not used to computer tools do not perform it
It is more difficult to process
23
What is 'branding'?
A type of event
Process of creating and building a business image
A system of access control
A survey to assess customer satisfaction
24
What is Ambient Marketing?
The creation of viral videos
Actions that are carried out discreetly
Seemingly spontaneous gatherings of people
Transforms a large public space of people, adapting it to the brand
25
A current trend in merchandising is:
All of the above are correct
Ecofriendly products
Paper gifts
Gifts with a lot of plastic
26
What happens in closed questions?
The respondent has a space to answer as they wish to the question asked
The respondent answers by marking one of the available answers
27
What is the definition of 'Capacity' in an event?
Control the maximum people authorized in a certain room at the same time
The control of people who have attended a certain event
Ensuring the safety of attendees
Monitoring access to the event
28
What is the main tool used in service supervision?
Service list
Help desk
Aid list
Check list
29
In relation to the number of people attending an event, we must consider:
The capacity
The access
All of the above are correct
The presence
30
What is the ultimate goal of viral marketing?
Make the consumer buy the product
To surprise the consumer so that they quicly share it with other people
To bore consumers
That consumers do not appreciate advertising actions
31
What is the most important thing to consider regarding contingencies related to people?
Contingencies related to technology
Ignore them and hope they resolve themselves
Delegate them to someone else
Prioritize them if several contingencies coincide at the same time
32
An example of a contingency in an event related to technology is:
A speaker is late
The projector does not work
None of the above are correct
A participant falls down the stairs
33
The format of an evaluation questionnaire at an event can be:
On paper
All of the above are correct
Digital via email
Digital
34
What is the population?
Questionnaires
The place where the event is held
The set of elements that will be the object of an investigation
The total of the assistants

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