MAR 100 PRINCIPLES OF MARKETING

Question 1

Which marketing benefit refers to delivering a product to the right place?

Accepted Answer

c) Location benefit

Question 2

A company changing the size of a soda bottle to meet consumer demand is an example of which marketing benefit?

Accepted Answer

D) Shape Benefit

Question 3

Needs, wants, and demands are the same concepts in marketing

Accepted Answer

False

Question 4

What is the key difference between needs and wants?

Accepted Answer

b) Needs are essential, while wants are shaped by culture and personality

Question 5

Marketing benefits include location, time, shape, and property benefits.

Accepted Answer

True

Question 6

A market includes only current buyers, not potential buyers.

Accepted Answer

False

Question 7

Marketing and advertising are the same thing.

Accepted Answer

False

Question 8

Which of the following is NOT part of a marketing offer?

Accepted Answer

c) Government regulations

Question 9

What does good marketing make the customer feel?

Accepted Answer

b) Smart

Question 10

Which of the following is an example of Time Benefit in marketing

Accepted Answer

B) Making products available when consumers need them

Question 11

What is the primary goal of marketing?

Accepted Answer

c) To build long-term relationships with customers

Question 12

Exchange in marketing means obtaining a desired object by offering something in return

Accepted Answer

True

Question 13

The core goal of marketing is to attract new customers and retain existing ones. (

Accepted Answer

True

Question 14

Which of the following is NOT something that can be marketed?

Accepted Answer

d) Company profits

Question 15

What is an exchange in marketing?

Accepted Answer

c) Obtaining a desired product by offering something in return

Question 16

What does "Property Benefit" in marketing mean?

Accepted Answer

A) The consumer gaining ownership of a purchased product

Question 17

What do consumers buy according to marketing principles?

Accepted Answer

b) Why you do it

Question 18

What are "demands" in marketing?

Accepted Answer

a) Wants backed by buying power

Question 19

Which of the following is NOT a core marketing concept?

Accepted Answer

d) Sales revenue

Question 20

What is a "need" in marketing?

Accepted Answer

b) A state of felt deprivation

Question 21

Marketing is only about selling products.

Accepted Answer

False

Question 22

What is the definition of marketing according to the American Marketing Association?

Accepted Answer

c) The process of creating, delivering, and exchanging value for customers

Questions 22