MEEC Chapter 5

Consolidation Shows are open to both industry buyers and the general public.

What is the most common form of marketing an exhibition

Trade fairs began in:

Which booth type is made up of four or more standard booths back to back with aisles on three sides?

The general services contractor is also known as an official exhibit service contractor or decorator.

In a B2B show, the attendee tends to be local and tickets tend to be purchased on-site

Which of the following is not an example of a consumer show?

The standard booth most trade show floor plans in the USA are a 12-foot by 12-foot grid or an 8-foot by 12-foot grid

Tradeshows are ideal for introducing new products or concepts.

According to the text, when did trade fairs historically begin?

RFID stands for:

Public exhibitions do not require much promotion to be successful, because exhibitors bring in their own audiences.

A risk management plan does all but which of the following?

Trade fairs were an opportunity for craftsman and farmers to bring their products to to sell them for survival

Factors that an exhibition company considers about the trade show venue are location cost and the ideal attendance