Duplicate of Exam Chapters 1-9

The path a visual stimuli takes from the outside through the eye is in order:

Learning Unit 5 we discussed why driving and talking on the cell phone sometimes does not work well and determined that

demonstrated by the scenes of the twin girls playing in the room in the Brain Story video is:

To reproduce color in an electronic presentation such as on a smart phone, you would use ____ sometimes referred to as _

One of the reasons that we are hardwired to look at and follow lines in a design is that

In the BBC show, Brain Story, Lincoln Holmes, pictured above, helped us understand that:

One of the shortcomings of the sensual theories is that they:

Light bulbs that produce light around 3,000K will look ____________.

The purpose of visual communication theories are fundamentally to:

The short millisecond unnoticed jerk of the eye to gather new detail is called a:

created a back story of what you thought you knew about guy in canoe. Phenomenon is called:

The phrase, “the more you know, the more you see”comes from author and philosopher who suffered from a degenerative eye

According to one of the readings, the reason most airline cabins include some shade of blue is because:

The part of the visual system that converts stimulus to long-term memory is the

We know from our study that if we present an audience with motion images like the one above that audiences will

The difference between rods and cones includes

Contrast is a useful tool in visual communication because it will:

building the page about da Vinci ,used the __theory and the __ of sight __of perception based on audience viewing page

Sir William Hershel is credit with:

visual structures used in Coke advertisement you watched for Learning Unit One was that the little white furry creatures

The printer of this magazine used ________________ to print this magazine cover:

communicate that elements such as octopus is different from other elements in advertisement and to draw attention to

The short millisecond unnoticed jerk of the eye to gather new detail is called a/an:

I used this image as an example of

One example from the reading of how our brain fills in information is demonstrated by the:

About __ percent of our brain deals with visual information generally while __ percent deals with visual processing exc

Our eyes can detect about:

The path a visual stimuli takes, in order, from the outside world through the eye is:

One of the basic premises of the Gestalt Theory is that:

Three elements of Stan's Components of Visual Communication Theory (or what you have to know to communicate well) are

I used ______ to shape my audience's perception based on the _______ theory.

The fact that we see colors without the cast caused by various light sources is called

The physiology of the eye:

The part of the eye that detects fine detail is made up almost exclusively of this kind of cell:

We see the color of the object from

This Nike Swoosh would be considered a/an ________ according to: ________ Theory.

example of how our brain fills in information demonstrated by experiment shown above proved that what we see influences.

In the description of color, HSL stands for:

Most of our understanding and memory of the world around us comes from:

We are biologically hardwired to notice and be attracted to ___________

The fact that we sometimes do not notice or pay attention to or ignore visual stimuli is explained by the __ theory as _

If you were creating animation show an audience of investors general trend increased sales for a US company over time...

The principle that explains why you perceive a relationship between the two angled arrows is:

Some of the earliest forms of communication include _________ that date to at least ___________ years old.

Most of our knowledge of the world around us:

The fundamental point of this course is

One of the basic premises of Gestalt is that:

What physiological factor and theory explain this eye movement? Alfred Yarbus experiments.

The two ways to achieve color harmony are

The image above is:

In Learning Unit 5 we looked at this as an example of:

Which Gestalt Principle did I use to determine where to place the headline on the page about Leonardo da Vinci?

Some of the factors that can affect visual perception according to _____________ and the Cognitive Theory are__________

I used ____ to shape my audience's perception based on the _____ theory.

Which Gestalt Principle did I use to determine where to place the headline on the page about Leonardo da Vinci?

factors of perception outlined in the Cognitive Theory that was demonstrated by the scenes of the twin girls

One of the portions of the electromagnetic spectrum we use to "see" other than with white light includes:

The one theory that recognizes the differences between individuals as effecting perception is:

Music video depicting the musical instrument above, what are two effects that the creators used to make your brain

The fact that we sometimes do not notice or pay attention to things is explained by the ___theory as ___or___

The three elements of Stan's Necessary Components of Communication Theory include:

The part of the visual system that detects fine detail is the:

One of our biological characteristics that impacts visual communication is that physiology of the eye makes us notice

The physical structure of our brain dictates that ______ is processed faster than either _______ or ________ language

Visual language has some hardwired biological components that transcend both __and __, and are universal in their effect

According to one of the research articles linked from Learning Unit 1 on Canvas:

knowledge how the brain is hardwired detect and pay attention to _ and prediction of the Constructivism theory about how

The part of the eye that detects fine detail is made up almost exclusively of this kind of cell:

One example from the reading of how our brain fills in information is demonstrated by the:

Compared to white light, microwaves would have:

Some of the earliest forms of communication include _________ that date to at least ___________ years old.

The fact that you were able to describe more about the man in the canoe than you saw from his picture is attributed to:

the Gestalt Theory would suggest visual structure that communicate using :

As a visual communicator, you should describe the color of this object for reproduction in an electronic publication as

Some of the factors that can affect visual perception according to ___and the Cognitive Theory include ____

This advertisement relies heavily on _____ to direct audience viewing behavior and communicate.

Which theory and reason explain why some students in this course said that they had ignored this cigar advertisement.

Contrast is a useful tool for communicators because it will:

In the electromagnetic spectrum, a longer wavelength is associated with

InBrain Story, the experiment with two men handed out the permission forms from behind the counter helped us understand

The _____Theory explains why some students noticed the dog in the middle of the second row of this array because of  ___

Demonstrates how much our brain "fills in" or creates our perception even when it is not what our eyes are seeing

trying to create an image the replicated daylight in the studio, a light source that produced light at something around:

About ______ percent of our brain is devoted exclusively to processing visual stimuli.

Want to signal relation, but you can not move the two elements close, the other Gestalt Principle you might apply is:

The Gestalt Principles that predicts that you will notice the two yellow circles above and ignore the other shapes

One of the distinctions of the brain processing visual stimulus is that:

In Semiotics,red octagonal placard seen at intersections indicating drivers must cease movement would be considered a/an

Daylight measures about:

The person credited with writing around 1,000 AD about how light is emitted from a source(the sun) and about shadows was

Even in something as simple as the Coke advertisement:

Compared to turquoises, orange has:

According to the reading, size, color, texture, interposition, and time are all: