Advertisements & PSAs - Ethos, Logos, Pathos

Bold words: "Because of smoking I’ve had about 20 amputations" - Marie, Bronx, NY

Look at the PSA. What rhetorical appeals are used? 2 are correct.

Bold words: Jada Jones, editor for ZDNET, recommends the VIZIO M-Series 5.1.2 Immersive Sound Bar.

2 are correct: "Fuel your hair with Pantene. Strong is beautiful." - Selena Gomez (celebrity)

2 are correct: Being proud is strong. Making others proud is army strong.

Ethos or Logos? Every year over 12,000 people die on our roads and 30,000 are seriously injured.

Families are left picking up the pieces, tortured by the loss of a loved one, or crippled by reduced income.

What rhetorical appeal does the IMAGE/PICTURE in this PSA use?

an appeal based on emotions

Ethos or Pathos? Wildfires burn more than trees; they also burn wildlife.

2 are correct: “I recommend Sensodyne.” - Dr. Alexander-Smith, Dentist, Chicago

Bold numbers: Studies show that KLEAN removes 40% more plaque and leaves teeth 20% whiter than other toothpaste brands.

Ethos or Pathos? Car accidents harm more than your car; they can also harm those you love.

Only cowards abuse animals. To dogs and cats, people are often the biggest bullies.

2 are correct: Cigarettes are the #1 most littered object on beaches and the toxic chemicals snuff out wildlife.

If you care about your breath and how your teeth look, you should use KLEAN brand toothpaste!

What rhetorical appeal does the IMAGE/PICTURE in this PSA use?

an appeal based on trust and credibility

Ethos or Logos? In a four-week trial, 91% of users saw firmer, younger-looking skin.

Bold words: Priya Krishna, restaurant critic, recommends Ha's snack bar for French and Vietnamese fusion.

Pets are family. They are our cuddlers and co-workers, lovebugs and constant companions. ❤️

Don’t let bad breath hold you back. Use Tantip mints!

an appeal based on logical reasoning and facts

Bold words: I’m a dentist and I recommend you use KLEAN brand toothpaste.

2 are correct: There is a direct link between cavities and heart attacks. Prevent cavities and protect your heart.

Look at the PSA. What rhetorical appeal does the "Kerala Police Official" seal provide?

Look at the PSA. What rhetorical appeal does it use?

Counterfeit media costs the U.S. economy 373,000 jobs and $58 billion annually.