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Duplicate of Duplicate of Unit 4 Promotion and Licensing in Sports & Entertainment Marketing Flashcards | StudBud
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Duplicate of Duplicate of Unit 4 Promotion and Licensing in Sports & Entertainment Marketing
Duplicate of Duplicate of Unit 4 Promotion and Licensing in Sports & Entertainment Marketing
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This is the review for Unit 4: Promotion and Licensing in Sports & Entertainment.
Flashcards
33 cards
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Questions
33
Answers
1
Publicity can be positive or negative.
True
False
2
Communication used by a company to inform, persuade, or remind people about its products.
promotion
personal selling
advertising
public relations
3
Activities that
promote the positive image
of the company, its products, or celebrities.
promotion
personal selling
advertising
public relations
4
A trademark registration may remain in force:
indefinately
for 70 years
150 years
for 100 years
5
What is the most important tactic to remember when responding to negative publicity?
respond as quickly as possible
have a plan in place
tell the truth
select a calm spokesperson
6
When it comes to endorsements, consumers:
consumers do NOT usually believe celebrities.
consumers tend to believe celebrities.
7
Endorsements are promotional tools and not a form of sponsorship.
False
True
8
Products endorsed by celebrities are purchased about as often as products that are not.
True
False
9
This is a good or service that legally uses a logo or image owned by another company or person.
endorsed product
sponsored product
licensed product
copyrighted product
10
Thousands of people are being sued for the illegal downloading of copyrighted material.
False
True
11
This is the specific programing or publication selected for the advertising message:
vehicle
promotion selections
advertising format
media
12
The use of merchandise as promotional tools to generate income and promote the movie:
vehicle
cross promotion
royalty
product tie-in
13
The unique works of writers, artists, and musicians that can be protected under copyright laws.
personal endorsement
trademark work
royalty payment
intellectual property
14
This is the free mention of a product or company in the media
advertising
personalselling
publicity
promotion
15
A copyright is typically a name, word, phrase, logo, symbol, design, image, or acombination.
True
False
16
Motorola pays a royalty fee to the creator/owner of ______ _____ for every “droid” phone sold.
2001: A Space Odyssey
Star Trek
Back to the Future
Star Wars
17
This is the legal protection of a creator’s intellectual property or products:
copyright
royalty
sponsorship
endorsement
18
When the period of copyright protection has ended the creative work enters the:
Public Domain
Licensing Period
Copyrighted Time
Twilight Zone
19
The band Aerosmith has made more money from royalties off Guitar Hero than from its albums.
False
True
20
Many items were sold featuring the characters from the movie
The Avengers
.
cross promotion
product tie-in
21
Form of communication through which one industry relies on another to promote its product.
personal selling
advertising
cross promotion
media
22
A person's public expression of approval or support for a product or service.
endorsement
trademark
sponsorship
royalty
23
Underwriting/supporting an event to gain positive association for the brand with the event:
endorsement
sponsorship
trademark
royalty
24
This is the format used for promotion, such as broadcast, print, outdoor or electronic.
promotion selections
advertising format
media
public relations
25
Books that have passed into the public domain are:
less expensive than other books
essentially free books
half the price of other books
very expensive to produce
26
The unique works of writers, artists, and musicians that can be protected under copyright laws.
trademark work
personal endorsement
royalty payment
intellectual property
27
The endorser is not required to continue using the product if it is changed.
True
False
28
This government agency protects consumers from deceptive business practices.
The Environmental Protectional Agency
The Department of Homeland Security
The Occupational Safety and Health Administration
The Federal Trade Commision
29
A device that legally identifies ownership of a registered brand or trade name:
trademark
invention
patent
copyright
30
A deck of playing cards featuring the University of Arkansas’s red razorback is an example of:
a licensed product
a sponsored product
31
This celebrity endorses 75 percent of all basketball shoes sold in the U.S.:
Shaquille O'Neal
LeBron James
Michael Jordan
Kobe Bryant
32
The ownership of intellectual property ends with the death of the celebrity.
True
False
33
The term given to the theft of any copyrighted material; music, movies, and software:
pilferage
piracy
shoplifiting
larceny
