Grade 8 Advertising Unit Review

Question 1

Every hard working man & woman needs a reliable family vehicle; buy the Ecar, your safe option.

Accepted Answer

plain folk

Question 2

The advertising technique where someone is hired to talk about and recommends the product.

Accepted Answer

Paid Buzz

Question 3

A little song that helps consumers remember a product; often gets stuck in your head...

Accepted Answer

jingle

Question 4

Which of the following are persuasive words?

Accepted Answer

Discover, Good, Proven

Question 5

If you buy X shoes, you will be comfortable. X shoes come in 7 gorgeous colors. Fact or opinion

Accepted Answer

Opinion/Opinion

Question 6

Which of the following is NOT a way to be a persuasive writer?

Accepted Answer

never answer potential objections

Question 7

This is often the title of a print ad but can also be the slogan.

Accepted Answer

headline

Question 8

What are the 4 main parts to a print ad?

Accepted Answer

Copy, Headline, Illustration, Logo

Question 9

A picture or a drawing used to represent the product or idea being sold.

Accepted Answer

illustration

Question 10

Comparing different things using "like" or "as."

Accepted Answer

simile

Question 11

Why is advertising literally worth its weight in gold?

Accepted Answer

Advertisers must pay for the ad and make a profit

Question 12

"Zoom, zoom, zoom," is used to advertise vehicles in this technique.

Accepted Answer

Onomonapeia

Question 13

Jennifer Anniston advertises Aveeno skin care products.

Accepted Answer

Celebrity endorsement

Question 14

When designing a print advertisement, which of the following would NOT be effective?

Accepted Answer

putting lots of colors & products on the page

Question 15

Using Pearls Nail Gel will leave your nails looking like you have come from the spa every day.

Accepted Answer

snob appeal

Question 16

"Don't be left out!" or "Be like your friends!" are examples of this technique.

Accepted Answer

bandwagon

Question 17

You'll fly like an eagle with Skateboard Pro for Teens. The 2 techniques shown here are

Accepted Answer

simile/unproven claim

Question 18

A shoe ad claims that "friends will be beating down your door to hang out with you."

Accepted Answer

Unproven claim

Question 19

Print ad spot that's in the middle of the page & about 1/3 of the way down. Eyes focus here.

Accepted Answer

optical centre

Question 20

A symbol a company uses to represent them.

Accepted Answer

logo

Question 21

A bottle of Sprite is on the table during a major motion picture about a missing person case.

Accepted Answer

product placement

Question 22

This part of a print ad uses persuasive language & advertising techniques to sell a product

Accepted Answer

Copy

Question 23

Describing the bottle as half-full versus half-empty do sound

Accepted Answer

euphemism

Question 24

"Hurry or you will miss out on this rare deal," is an example of this technique.

Accepted Answer

urgency

Question 25

Repeating sounds, words or phrases is known as

Accepted Answer

Repetition

Question 26

When the ends of words sound the same.

Accepted Answer

Rhyme

Question 27

A man lifts an elephant over his head to advertise a new set of weights.

Accepted Answer

humour

Question 28

A pig, sweating in the sun says, "I'm bakin'." In the background, a butcher is arriving.

Accepted Answer

Pun

Question 29

Sound words

Accepted Answer

Onomatopeia

Question 30

This car tested number 1 in Canada for safety in 2015.

Accepted Answer

facts and figures

Question 31

Humor is a good technique to use in advertising because it

Accepted Answer

a, b, & c

Question 32

A commercial showing a man helping elderly people, the injured and small children.

Accepted Answer

Emotional appeal

Question 33

A catchy phrase. This often attracts the reader's attention.

Accepted Answer

slogan

Question 34

Randy's Radical Robotics in a print ad illustrates this technique.

Accepted Answer

Alliteration

Grade 8 Advertising Unit Review

Questions 34

Grade 8 Advertising Unit Review

Questions 34