Marketing Concepts

Question 1

Mark goes to a store in search of a gift for his son’s birthday. Mark is considered to be which of the following?

Accepted Answer

Customer

Question 2

Which of the following populations are the largest ethnic minority group in the United States?

Accepted Answer

Hispanic

Question 3

Research group volunteers can effectively help by doing which of the following?

Accepted Answer

Reacting as they would in the real world to price

Question 4

Industrial marketing is also known as which of the following?

Accepted Answer

Business-to-business

Question 5

What is NOT a reason a new product might fail?

Accepted Answer

Appropriate channels selected

Question 6

Which of the following is NOT considered a trend in marketing?

Accepted Answer

Distributive marketing

Question 7

There are how many foundations to marketing?

Accepted Answer

Four

Question 8

Which of the following is NOT a type of segmentation?

Accepted Answer

Aerographic

Question 9

Which of the following is NOT an example of sales promotion?

Accepted Answer

Telemarketing

Question 10

Marketers use MSAs for which of the following reasons?

Accepted Answer

Targeting consumers and launching promotional campaigns

Question 11

A similar group of customers a company wants to attract is known as which of the following?

Accepted Answer

Target Market

Question 12

Which of the following combines finding a target market and using a marketing mix?

Accepted Answer

Marketing Strategy

Question 13

What are the four marketing strategies businesses use to determine customer needs?

Accepted Answer

Product, price, place, promotion

Question 14

Why are the “Seven Pillars of Marketing” important to marketing strategies?

Accepted Answer

Help overcome separations and discrepancies betweenproducers and consumers

Question 15

Mass markets are a homogeneous group of consumers to which producers wish to appeal.

Accepted Answer

False

Question 16

Which of the following is NOT one of the seven pillars of marketing?

Accepted Answer

Economics

Question 17

Market segmentation involves which of the following?

Accepted Answer

A and C

Question 18

Focusing on attracting and retaining customers by continually creating relevant products is known as which one?

Accepted Answer

Content marketing

Question 19

Which of the following was NOT listed as a disadvantage of mobile marketing?

Accepted Answer

Stores unwanted information on the device

Question 20

The success of negative driven products relies on consumers __________.

Accepted Answer

Negative views on products they replace

Question 21

Which of the following is NOT an example of demographic segmentation?

Accepted Answer

Segmentation by location

Question 22

It is rare for a completely new product to enter markets and be successful.

Accepted Answer

True

Question 23

Which of the following is NOT a way online advertising can be purchased?

Accepted Answer

Cost per view

Question 24

Targeting teenagers is an example of which type of segmentation?

Accepted Answer

Demographic

Question 25

What is NOT a type of pricing?

Accepted Answer

Distributing Pricing

Question 26

Marketers look at disposable income and discretionary income when marketing to consumers.

Accepted Answer

True

Question 27

The marketing mix includes place, price, positioning and promotion

Accepted Answer

False

Question 28

Effective marketing is difficult because of which of the following?

Accepted Answer

Producers and consumers are usually separated in several ways

Question 29

Personal selling can be a part of ____ and involves direct spoken communication between sellers and customers.

Accepted Answer

Promotion

Question 30

Which generation is arguably the most educated?

Accepted Answer

Gen Y (Millennials), Gen X

Marketing Concepts

Questions 30

Marketing Concepts

Questions 30