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Branding Copyright Interactive Media Eich Flashcards | StudBud
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Branding Copyright Interactive Media Eich
Branding Copyright Interactive Media Eich
20 terms
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StudBud Administration
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1
What is one way to incorporate branding strategies into a concept proposal.
Make sure your proposal is the cheapest
Ensure that your proposal is the shortest
Consistently refer to the client as a VIP
Consistently use your colors and logo
2
Intellectual Property is protected by copyright and includes:
published work
web content
all of the above
music
3
A NonCommercial Creative Commons License allows you to
Keep the work the same and sell it
Only use the work for noncommercial purposes
Change the work and sell it
Sell the new work
4
Project Brief
_Check that the game program meets the requirements.
create the game program using text-based program
isa description of the requirements.
is about what you need to do and when you need to doit.
5
Interactive Media refers to...
books, movie, television, stream services, and other entertainment.
technology designed for a specific purpose.
a way to create something new using technology.
digital computer-based products which respond to the user's actions.
6
Example of interactive media?
Game
Writting
Research
Reading
7
What does interactive media consist of?
All of these
the internet
video games
virtual reality
8
Which is the purpose of a Project Brief?
Describe the configuration management that will be used
Describe the information needs of the project's stakeholders
Describe the reporting requirements of the project board
Describe an agreed position from which the project can start
9
Which of these is NOT a benefit of branding?
Identifies specific products
Reduces the level of perceived consumer risk
Helps retailers
Promotion
10
Typical project brief consists of
Objectives
All
Approach
Goal
11
What is branding
Stamping a cow
A marketing strategy that differentiates a company
Graphic Design
Advertising
12
Project Scope:
is usually not a problem after the contract has been signed
is of concern only at the start of the project
should be managed from the project concept through closing
is mainly a problem to be handled during project execution.
13
Project scope
Outlines the amount and type of work to be completed.
Dictates when work needs to be completed.
Changes that increase the amount of work, orscope, that a project requires.
Detailed written goals and limits for a project.
14
A target audience is...
the group of people toward which an argument is directed
a group of people who get angry at commercials
statistics, examples, and quotes
people not expected to buy a product
15
Intellectual Property
refers to 'creations of the mind', includes films, essays
refers to 'Homo sapiens' possessions', includes estate
refers to 'artificial intelligence', includes built-in brain
refers to 'smart people's property', includes supercomputers
16
What is a scope creep?
Changes in the requirements of a project.
Elements of a project.
To secure a copyright.
The view of c certain document.
17
Why is it important for designers to protect their intellectual property?
It enables their ideas to be marketed on a global scale
It ensures that designer’s ideas cannot be sold by others
It allows competing designers to share ideas
It ensures that all future designs are successfully patented
18
What does a Creative Commons licence do?
Protects innovation.
Allows legal file sharing.
Controls the use of public data.
Allows public access to data.
19
The project scope
is written only by the project manager
only states resources required
covers the basics of a project
defines many aspects of the project
20
Which are NOT covered by Copyright?
Igloos, farms, dictations
Ideas, Facts, directions
Ideas, fads, Data
Ideas, Facts, Data
