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College Marketing Chapter 10 Flashcards | StudBud
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College Marketing Chapter 10
Benefits of Branding
Why reposition declining brands?
College Marketing Chapter 10
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Questions
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Answers
1
Why reposition declining brands?
Changes in Social Environment
None of these
Changing Demographics
Declining Sales
2
Benefits of Branding
Repeat Sales
None of these
Product Identification
New- Product sales
3
Title of this Chapter is
Global Issues
Brand Names
Branding Strategies
Product Concepts
4
Brand Mark is
That part of a brand that can be spoken
Profits from outside countries
The elements of a brand that cannot be spoken
The value of company and brand names
5
Adding products to a product line is
Product Width
Production Mix
Product line extension
Product Branding
6
T/F Brand loyalty is consistent choice of a certain brand over another
True
False
7
The number of product items in a product line
Product Depth Line
Product Marketing
Product Mix
Product
8
UPC codes stand for
Universal Product Codes Codes
None of these
Universal Price Code
Universal Product codes
9
Brand names are
Private Brands
Manufacturers Brands
A society brand
A brand nobody wants
10
Using different brand names for different products
Co-Branding
Individual Branding
Family Branding
11
T/f service mark is a trademark for a service
No
False
True
Yes
12
Product Line is
A group of closely related product items
Ingredient Branding
All products that an organization sells
A product bought to satisfy an individual’s personal wants
13
What is a warranty
All of these
An unwritten guarentee
A confirmation of the quality or performance of a good
A written guarentee
14
Product can be
All of these
Service
Tangible Service
Idea
15
No brand means it is
A manufacturer brand
A private brand
A brand that nobody wants
A social brand
16
Consumer product is
The elements of a brand that cannot be spoken
A relatively cheap item that merits little shopping effort
A group of closely related product items
A product bought to satisfy an individual’s personal wants
17
What is not a type of Co-Branding
Ingredient Branding
Cooperative Branding
Individual Branding
Complementary Branding
18
Changing one or more of a products characteristics
Product Manufacturing
Product Mix
Product Modification
Product
19
Brand Name is
The elements of a brand that cannot be spoken
Profits from outside countries
The value of company and brand names
That part of a brand that can be spoken
20
Convenience product is
A relatively cheap item that merits little shopping effort
All products that an organization sells
Attracting new customers
21
Whose the best teacher(s) in the world
Mrs. Hayes
Mr. Wilburn
Mr. Lucas
Mr. Bullock
22
Which is not Labeling
Persausive
Greenwashing
Informational
None of these
23
Brand Equity is
Profits from outside countries
The elements of a brand that cannot be spoken
The value of company and brand names
Part of a brand that can be spoken
24
One type of product is
None of these
Consumer Product
Warranty Product
Business Product
25
Types of Product Modification
Style
Quality
Function
None
