stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Concepts Flashcards | StudBud
Explore
/
Marketing Concepts
Marketing Concepts
17 terms
·
StudBud Administration
·
1,347 plays
Imported from external platform
Flashcards
17 cards
F
Practice quiz
P
Host live
L
Questions
17
Answers
1
This generation grew up during the internet boom
Generation Y
Generation X
Generation Z
Baby Boomers
2
Involves dividing a market into subsets of consumers with common needs & interests
Target Market
Market Segmentation
Marketing Mix
Customer Profile
3
Which is not an example of demographics?
Weight
Education
Age
Income
4
What is not included in market segmentation?
market share
demographics
geographics
psychographics
5
Targeting your product to those who are Knicks fans; which segmentation category
Psychographics
Behavioral
Demographics
Geographic
6
Household income applies to which target market segment?
Marketing Strategy
Demographics
Psychographics
Behavioral
7
What is not an example of "goods"?
sneakers
sandwich
iPhone
Verizon Fios
8
Baby Boomers have more than 1/2 of the wealth in this country.
False
True
9
SWOT is defined as
Strengths,Weakness,Opportunities,Threats
Stocks, Weakness, Opportunities, Threats
Strengths, Weakness, Organizations, Threats
None of the above
10
Which factor does not belong in Psycho-graphic segmentation?
Social Class
Personality
Lifestyle
Marital Status
11
The group that is identified for a specific marketing program is
market share
market segmentation
target market
demographics
12
Marketing research helps companies figure out the 4 Ps
False
True
13
Segmenting a market by generation falls under what market segmentation?
Behavioral
Demographics
Geographic
Psychographics
14
Potential customers who share common needs and wants & who have the ability to buy the product
Market
Market Share
Marketing
Customer Profile
15
This generation is called the MTV generation
Gen Y
Gen X
Millenials
Gen Z
16
The percent of total sales in an industry generated by a particular company
.
Marketing Concept
Market
Market Share
Marketing Mix
17
What is the purpose of PEST?
identify the external factors that effect the business
to identify bugs
identify the internal working of your business
identify the cultural significants of business
