The functional areas of responsibility for a public relations department are

external, internal, and media relations

A key difference between PR and advertising is that ADVERTISING

has control over what the media do with a message

When did entertainment evolve as part of human culture?

before the emergence of written human history

We use Public Relations to...

... create a beneficial relationship

"Soft news" focus on topics such as

lifestyle, arts, culture, celebrity

If you work in media relations in a PR department, you will do all of the following, EXCEPT

review and edit reporters' stories about your organization

Lobbying is Public Relations...

... that deals with government relations

TV networks sell sports programming under value, because...

... they earn more with related products and advertisement

A corporation’s coordination of advertising and PR efforts is referred to as

integrated marketing communication

What event brought entertainment into the age of mass communication?

the invention of Gutenberg's movable type

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MMC2000 Quiz Prep for Quiz 4 (Chapters 7 + 8)

24 termsStudBud Administration14 plays

A quiz prep for my MMC2000 class to cover Chapters 7 and 8 of our textbook

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Questions 24

Answers

1
What do we call the rules that decide whether a material is obscene or simply pornographic?
Miller Standard
Mentor Standard
Major Standard
Minor Standard
2
Most of the professionals working in public relations are ...
... married
... female
... under 30 years old
... male
3
Public Relations is mostly a tool used by...
... management
... sales
... manufacturing
... accounting
4
The functional areas of responsibility for a public relations department are
upper, lower, and external relations
customer, shareholder, and community relations
external, internal, and media relations
inner, outer, and superior relations
5
A key difference between PR and advertising is that ADVERTISING
is an upper-level management activity
is acting in a purely reactive role
... never pays for the placement of its messages
has control over what the media do with a message
6
When did entertainment evolve as part of human culture?
with the introduction of the musical instrument
with Gutenberg’s introduction of movable type
before the emergence of written human history
when the Romans built Circus Maximus
7
We use Public Relations to...
... build a network
... create a beneficial relationship
... sell an image
... sell a product
8
"Soft news" focus on topics such as
lifestyle, arts, culture, celebrity
international affairs, international relations
spying, stalking, rumors
politics, local affairs, business news
9
"Dove" and "Dell" needed a sub-category of PR after a communication mishap. This is called
Crisis Communication
Event Communication
Emergency Communication
Corporate Communication
10
If you work in media relations in a PR department, you will do all of the following, EXCEPT
arrange reporters' access to information and interviews
review and edit reporters' stories about your organization
answer reporters' questions about your organization
write and produce press releases in a variety of formats
11
Which is (arguably) the largest PR company in the world (and was hired by "Dove")?
Edelman
Entmann
Earlman
Altmann
12
Lobbying is Public Relations...
...by Ivy Leaguers
... that deals with government relations
... that produces propaganda
... that manages public appearances
13
TV networks sell sports programming under value, because...
... people are losing more and more interest in sports
... they earn more with related products and advertisement
... nobody wants to pay for sports
... athletes get paid too much
14
Who determines which entertainment genre is trending?
audiences
the Federal Communications Commission
media conglomerates
producers
15
Which is the oldest genre of TV shows?
western shows
reality shows
variety shows
quiz shows
16
The topics of Princess Diana and leaked photos of actresses, we discussed an invasion of...
personal space
privacy
freedom of speech
right to object
17
A corporation’s coordination of advertising and PR efforts is referred to as
contingency planning
integrated marketing communication
external public relations
advertorial
18
Which is NOT a category in the MPAA movie rating system?
R
PG-17
PG
NC-17
19
Which is a category of the MPAA movie rating system?
Obscenity
Age
Violence
All of the above
20
What is the association for professionals working in public relations?
PRSA
JPRF
AAPR
APRA
21
What event brought entertainment into the age of mass communication?
the production of Western movies
the publication of pulp and dime novels
the invention of language
the invention of Gutenberg's movable type
22
Which sports event attracts the largest worldwide television audience?
World Cup
World Series
Super Bowl
Stanley Cup
23
Pornographic material can only be banned by the government if it ...
... contains sexual content
... contains violence
... is too graphic
... is obscene
24
Dove's 13-year-long campaign to challenge beauty standards and promote diversity is called
Campaign for Inner Beauty
Campaign for Diverse Bodies
Campaign for Real Beauty
Campaign for Beautiful Diversity

MMC2000 Quiz Prep for Quiz 4 (Chapters 7 + 8) Flashcards | StudBud