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Fundamentals of marketing review Flashcards | StudBud
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Fundamentals of marketing review
Fundamentals of marketing review
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#marketingdynamics
Flashcards
23 cards
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Questions
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Answers
1
Marketing, put simply, attempts to do which of the following?
Hide any flaw a product or service has
Satisfy people's needs
Get people to buy things they do not need
Make people love spending money
2
Qualitative research is exploratory, in-depth research involving flexible, open-ended questions
False
True
3
Which of the following best describes the process of market segmentation?
approach the mass market with small pieces of marketing
break up marketing efforts by month
distinguish between marketing efforts based on cost
divide the mass market based on shared characteristics
4
Which of the following is NOT one of the “four Ps”?
Product
Presentations
Promotions
Price
5
What is the difference between promotion and selling?
Promotion is direct communication and selling is indirect
Promotion is maintaining sales, selling is increasing sales
Promotion is increasing sales, selling is maintaining sales
Promotion is indirect communication and selling is direct
6
Which of the following is NOT an example of a purchase which would use extended problem-solving
College
Home
Bread
Car
7
How many functions does marketing serve?
four
seven
twelve
fifteen
8
The element of the marketing mix known as “place” refers to which of the following?
Where products and services are made available to customers
Where products and services are manufactured
Where products and services are thrown away
9
Who developed the hierarchy of needs model?
Rachel Lowe
April Bell
Jeff Harper
Abraham Maslow
10
Why is market research important?
Data generated by research can be sold to make extra money
By researching, people know marketers care about them
Without research data, marketers are just guessing
11
Which of the following is NOT affected by marketing?
The product regulations
The items your purchase
The use of the products
The locations you shop
12
Which of the following decisions would be part of the “product” element of the marketing mix?
Whether to put a product on a table or shelf
Whether to make a product blue or red
Whether to make a product $5 or $10
Whether to have a sale on product a or product b
13
Which of the following is distribution focused on when thought of as a function of marketing?
Making people understand how useful a product is
Filling a quota of stores with products
Using persuasion to sell as many products as possible
Getting products to the best place for customers
14
Focus marketing on people who love mountain climbing, which method of segmentation is used
Psychographics
Demographics
Geography
Random
15
While shopping you cannot find your size, which part of the marketing mix has failed?
Product
People
Promotion
Presentation
16
You see an ad for a store & decide to shop there, which element of the mark. mix has succeeded?
Place
Promotion
Product
Presentation
17
The marketing mix can best be described as which of the following?
variables marketers control to influence a business’ success
The pieces necessary to create an advertisement
The elements a marketer is attempting to sell
The ways a business can benefit from marketing
18
A target market is which of the following?
A small group which marketers use to test marketing efforts
specific group a business’s marketing efforts are meant for
broad group for which a product features are not meaningful
A group which is unimportant to focus marketing efforts on
19
Which of the following is NOT a discussed method of segmenting markets?
Geography
Randomly
Demographics
Psychographics
20
Which of the following is NOT one of the discussed functions of marketing?
Pricing
Marketing information management
Buying
Financing
21
Why are goals and objectives important in marketing?
To make customers understand a products value
To show the importance of marketing to company owners
To prove marketing has value
To keep everyone motivated to achieve the same thing
22
Which of the following best describes the difference between secondary and primary research?
Secondary is past research & primary is done for first time
Secondary is done twice & primary research is done once
23
When a company uses the mass marketing technique, they are doing which of the following?
Concentrating marketing on the most massive group
marketing at everyone w/o consideration of differences
Producing large amounts of marketing
