Why do retailers give the best shelf space in their stores to licensed sports products?

The products are in high demand.

Which of the following is the biggest risk for licensees:

The nature of the licensing agreement

Sports mketers have an advantage over other types of licensors in the international mrktplace

becausesports are universally appealing.

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PM012 Objective B

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Questions 11

Answers

1
What type of business strategy is licensing for a licensor?
Very high risk
Low risk
No risk
High risk
2
The main benefit of being a licensor is
public relations.
market expansion.
profits.
trademark protection.
3
Why do retailers give the best shelf space in their stores to licensed sports products?
Licensees pay them to do so.
The products are in high demand.
Most licensing agreements insist on it.
The products are more colorful and eye-catching.
4
What are royalties?
A percentage of actual sales
A percentage of union dues
A percentage of expected sales
A percentage of taxes
5
Which of the following is the biggest risk for licensees:
The location of the team
The nature of the licensing agreement
The nature of sports fans
The type of sport
6
The fee a licensee pays up front to use trademarked property is called a(n)
expected sales fee.
guarantee.
percentage fee.
royalty.
7
Sports mketers have an advantage over other types of licensors in the international mrktplace
becausethey already make so much money in the U.S. market.
becauseforeign countries are usually wealthy.
because soccer is so popular.
becausesports are universally appealing.
8
Collegiate athletic departments use their licensing income to
build up scholarship funds.
pay players’ salaries.
pay taxes.
support charities.
9
The biggest risk for licensors is loss of control over
sales.
trademarked property.
the marketing process.
fashion trends.
10
Which type of sports team sells the most licensed products?
Winning teams
Teams with traditional nicknames or mascots
College teams
Teams in the Midwest
11
Which of the following is an advantage for both licensors and licensees:
Trademark control
Brand building
Low risk
Retail opportunities

PM012 Objective B Flashcards | StudBud