MMC Semester 1

Question 1

What does PEST analysis stand for?

Accepted Answer

Political, Economic, Social, Technology

Question 2

True or false: A target market is a specific group of consumers.

Accepted Answer

True

Question 3

What are the 3 elements of a Marketing Concept?

Accepted Answer

Company Goals, Customer Needs, Profits

Question 4

True or false: Inflation means prices are decreasing.

Accepted Answer

False

Question 5

What is a general increase in prices and fall in the purchasing value of money known as?

Accepted Answer

Inflation

Question 6

The first iPhone was launched in 2007?

Accepted Answer

True

Question 7

What is a distribution channel?

Accepted Answer

Path to customer

Question 8

True or false: Eye contact is unimportant in communication.

Accepted Answer

False

Question 9

True or false: A product line is a group of similar products.

Accepted Answer

True

Question 10

Which is NOT a main area of marketing research?

Accepted Answer

Implementing the Solution

Question 11

What is the main purpose of social media?

Accepted Answer

Make connections

Question 12

Which of these is NOT a participant of a supply chain?

Accepted Answer

Communicator

Question 13

What is social commerce?

Accepted Answer

Buying on social media

Question 14

What is Social Media Marketing?

Accepted Answer

To reach and engage with consumers, Using social media platforms, To promote the sale of products and services

Question 15

Which is NOT a significant trend in social media?

Accepted Answer

Virtual Reality

Question 16

True or false: Social media marketing uses traditional media only.

Accepted Answer

False

Question 17

Which is NOT a marketing research area?

Accepted Answer

Creating Advertisements

Question 18

What is a database application?

Accepted Answer

A searchable storage program

Question 19

What is the fastest transportation method?

Accepted Answer

Airplane

Question 20

Which is NOT a part of the marketing mix?

Accepted Answer

Principle

Questions 20