Social Media Prep (2) Flashcards

1

Using statistics to predict behavior

data exploration
data mining
social analysis
performance managment

2

How can you improve the effectiveness of your posts?

create compelling ads
evaluate click through rates
have the same posts over and over

3

What is an effective call to action?

repost and receive 10% off
message me for details
watch this video
share with friends

4

Defining the target audiece is in what stage of the social media funnel?

development
preparation
planning
implementation

5

What is a major disadvantage of using social media?

very expensive
damange to company reputation
lot of work

6

In order to be in the primary audience, a persona must be

someone interested in the product
someone who needs the product
someone able to afford the product
all

7

A company wants to increase likes

ROI
ROE

8

If you do not have enough time or resources to maintain a social media prescene on a site, what should you do?

increase the marketing budget
hire more staff
create placeholder pages

9

Using a microblog to respond to customers feedback in real time

crowdshaping
crowdsourcing
crowdrising
crowdfunding

10

Asksing customers for feedback for new ideas

growth
creation
cultivation
leverage

11

How important social network members are is known as what

centrality
target audience
crowd focus

12

What type of business would benefit from geo-targeting?

art gallery
resturaunt with 30 locations
food truck

13

Likes = ___

comments
engagement
posts
ROI

14

A compnay want to incrase revenue

ROI
ROE

15

What is a benefit of social media auditing?

focus efforts on most important sites
prevent negative posts
maintain a specific posting style
compare prescence to competitors

Social Media Prep (2)

Questions 15

Social Media Prep (2)

Questions 15