What does CRM stand for?

Customer relationship management

studbud

Y1U5_ Selling1-5

16 termsStudBud Administration

Test your knowledge on fundamental concepts and strategies in the world of marketing with this engaging quiz.

Flashcards16 cardsFPractice quizPHost liveL

Questions 16

Answers

1
Which is a digital marketing channel?
Email marketing
Only TV ads
Billboards only
Direct mail only
2
What does SEO stand for?
Sales engagement operation
Search engine operation
Search engine optimization
Social engagement online
3
Which is a type of market research?
Ignoring data
Surveys
Guessing
Only interviews
4
Which is a key element of the marketing mix?
Price only
Product
Profit only
People only
5
Which is a common sales technique?
Consultative selling
Aggressive selling
Ignoring customer needs
Only discounts
6
What is brand loyalty?
One-time buyers
Repeat purchases
Random choices
Ignoring brands
7
Which is a benefit of digital marketing?
Wider audience reach
Limited analytics
Less engagement
Higher costs
8
What does CRM stand for?
Customer relationship management
Creative resource management
Cost reduction management
Customer revenue model
9
What is a target market?
All potential customers
Only loyal customers
Random audience
Specific customer group
10
What is a marketing funnel?
Only sales process
Customer journey stages
Ignoring customer behavior
Random customer interactions
11
What is the main goal of marketing?
Reduce customer engagement
Increase brand awareness
Limit product visibility
Create confusion
12
Which is a common marketing strategy?
Ignoring customer feedback
Social media marketing
Random cold calls
Only print ads
13
What is a unique selling proposition?
Random sales pitch
Generic product description
Common marketing tactic
Distinctive product feature
14
True or false: Selling is the same as marketing.
False
True
15
Which is a benefit of branding?
Ignoring competition
Higher prices only
Less recognition
Customer trust
16
What is influencer marketing?
Random promotions
Only celebrity endorsements
Ignoring social media
Using popular figures

Y1U5_ Selling1-5 Flashcards | StudBud