Marshall Plan vocabulary

The way an author regards a topic or subject, and his or her attitude toward it

A device that writers use to make their arguments appeal to readers

An appeal to ethics and credibility.

An appeal to logic and reason

a writing or speaking technique that helps to make arguments more persuasive

To lessen the pain or difficulty of something

An author’s reason for writing, such as to entertain, to inform, or to persuade

Based on impulse, or randomly chosen

The juxtaposition of contrasting words or ideas

A way of expressing something in writing or speech that is developed using various techniques

Sufficient for the purpose

An appeal to emotion

A figure of speech that uses like or as to compare seemingly unlike things

The art of speaking and writing persuasively

To provide or give something useful or necessary

Expressions used for descriptive / rhetorical effect that express some truth beyond the literal level

Extremely or to a great degree

The process of becoming worse; decay

a statement that is formulated as a question but that is not supposed to be answered

A figure of speech that compares 2 seemingly unlike things without using like or as. Comparison is implied, not stated.

Involving one group