MKT 315 Final Exam Prep

User generated content refers to ______.

Which promotional strategy involves direct mail, telemarketing, product catalogs, etc.?

_________is the promotion of a product via electronic media.

How ready are you for this semester to be over?

A code of ethics refers to ______.

_______ is the organization’s efforts aimed at improving the effectiveness of personal selling.

Communications that take the form of electronic junk mail are referred to as ______.

Communication with consumers who are not in the target audience is referred to as __________.

The moral principles and values that govern the actions and decisions of people are called ____

Offering as many different product variations and brand names is different countries is ______.

After a receiver responds the a message, the sender's interpretation of it is called ______.

The process of having a sender transform an idea into a set of symbols in communication is ____

A message is conveyed by means of a(n) ______, such as a sales person or advertising media.

Broadly speaking, there are two types of personal selling: _________ and order getting.

Identify the organization that governs world trade.

_______ the percentage of users that leave a website after only visiting one page.

Things that represent ideas or concepts that evoke deep feelings are known as ______.

______ are free items offered by companies to entice customers to buy their product.

The final step in the personal selling process is ______.

When a receiver assigns meaning to encoded symbols by advertisements, it is called ______.

Which one of these represents the profit equation?

The click-through rate is _______.

The personal selling process encompasses __________ distinct selling stages.

The information sent by a source to a receiver in the communication process is called ______.

Select the response that means "let the buyer beware."

When a firm tries to place its products in as many outlets as possible. This is known as _____.

______ is used most frequently because it shares risk between the company and the sales person.

_____ is a type of channel conflict which arises when a channel member bypasses another member.

A single social media site like Facebook or YouTube is referred to as a(n) _____.

Which one is the best example of personal selling?

What stage of the personnel selling process "ensures that the customer is satisfied?"

A pull strategy is when a ______.

A form of communication that seeks to influence the feelings/opinions is referred to as _____.

______ measures profit or loss generated by an investment.

The blending of different communication and delivery channels is called ______.

_________ is often the method employed by small companies facing cash control issues.

The duty of a firm to maximize profits for its owners or stockholders is referred to as ______.

The total money received from the sale of a product is referred to as _______.

The idea that organizations are part of a larger society is referred to as ______.

A pricing strategy that seeks to gain market share is called ______.

Marketing efforts to promote and reclaim environmentally sensitive products are called _____.

According to Milton Friedman, the social responsibility of a business is to __________.

______ makes a website more visible through search engines without paid placements.

A personal moral philosophy that focuses on the “greatest good for the greatest number” is ____

All of the following are the four more widely social media networks EXCEPT:

With a _____, a salesperson is paid a salary plus a commission on sales or profits generated.

A salesperson who processes routine orders is referred to as a(n) __________.

How prepared are you for the final exam?

Any paid form of nonpersonal communication about a product, service is referred to as _________

Providing convenient hours of operation and appropriate seasonal merchandise is _____ utility.

All of the following are methods firms use to set their promotion budgets EXCEPT:

The promotional mix is designed to ______ prospective customers.