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Marketers use MSAs for which of the following reasons?

Mass markets are a homogeneous group of consumers to which producers wish to appeal

Marketing Concepts

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Questions 10

Answers

1
Mass markets are a homogeneous group of consumers to which producers wish to appeal
False
True
2
Marketers use MSAs for which of the following reasons?
Advertising Products
None of the above
Targeting Consumers and launching promotional campaigns
Distributing promotions to the right producers
3
Marketers look at disposable income and discretionary income when marketing to consumers.
False
True
4
Which of the following is NOT an example of demographic segmentation?
Segmentation by ethnicity
Segmentation by location
Segmentation by occupation
Segmentation by income
5
What is NOT a type of pricing?
Distributing pricing
Prestige Pricing
Bait Pricing
Value-in-use Pricing
6
The success of negative driven products relies on consumers __________.
Loyalty to positive driven substitute products
Ability to absorb risks associated with them
Fears of the consequences of not owning them
Negative views on products they replace
7
Market segmentation involves which of the following?
Segmenting the generic markets into target markers
Identifying generic markets
A and C
Collecting information to carry out marketing activities
8
It is rare for a completely new product to enter markets and be successful.
False
True
9
The marketing mix includes place, price, positioning and promotion.
False
True
10
Why are the “Seven Pillars of Marketing” important to marketing strategies?
First step to effective market segmentation
Are need-satisfying offerings from companies
Helps companies focus on specific consumers
Help overcome separations and discrepancies with producers &consumers