Midterm Study Guide

Question 1

Why was it called the "Yellow Press?"

Accepted Answer

The "Yellow Kid" cartoons

Question 2

The idea of media being an independent protection against abuse, objective and impartial relates to the idea of...

Accepted Answer

The Fifth Estate

Question 3

Who started the world wide web in 1990?

Accepted Answer

Tim Berners Lee

Question 4

What was the name of FDR's weekly radio specials?

Accepted Answer

Fireside Chats

Question 5

Public Broadcasting is for profit

Accepted Answer

False

Question 6

The internet is the most important information seeking tool when it comes to politics, especially elections.

Accepted Answer

False

Question 7

Extensive political knowledge was NOT needed when it came to the public sphere

Accepted Answer

True

Question 8

What early innovation of the internet still remains the most popular?

Accepted Answer

Email

Question 9

During WWII, what was integral to 90% of families for receiving information?

Accepted Answer

Radio

Question 10

What was the first US newspaper?

Accepted Answer

Publick Occurences

Question 11

What countries especially participated in the invention of the radio?

Accepted Answer

All of the above

Question 12

Public Broadcasting has a positive effect on the democratic process

Accepted Answer

True

Question 13

The US released the first satellite into orbit

Accepted Answer

False

Question 14

Why is the Fairness Doctrine no longer used?

Accepted Answer

It was deemed unconstitutional

Question 15

What was the first message sent on ARPANET?

Accepted Answer

L O G I N

Question 16

What does agenda setting theory focus on?

Accepted Answer

What issues people are talking about

Question 17

The Bible was the first book printed on the printing press.

Accepted Answer

True

Question 18

"Fake News" is only a recent, modern issue.

Accepted Answer

False

Question 19

Full integration, cross-media, and coordination are the three models found in...

Accepted Answer

Media convergence

Question 20

What modern issue from our readings puts editorial freedom at risk?

Accepted Answer

Media concentration

Question 21

Media convergence has to deal with merging of multiple types of content on different platforms and its influence

Accepted Answer

True

Question 22

Media concentration is...

Accepted Answer

Few big businesses owning a large number of stations, newspapers, etc

Question 23

Homophily is important for influencers because...

Accepted Answer

People prefer influencers they can relate to

Question 24

The Yellow Kid cartoon ran simultaneously in what two newspapers?

Accepted Answer

New York World and New York Journal

Question 25

What was Aloha Net?

Accepted Answer

The first wireless network

Question 26

What happened after Fred Rogers spoke in the Senate about Public Service Broadcasting?

Accepted Answer

The budget increased

Question 27

Extraversion is an important part of influencer marketing.

Accepted Answer

False

Question 28

Why are social media influencers so helpful for brand managers?

Accepted Answer

All of the above

Question 29

What is TCP/IP?

Accepted Answer

The first universal internet protocol

Question 30

What does IMP, the first router, stand for?

Accepted Answer

Interface Messaging Processor

Question 31

Any and all forms of communication when it comes to politicians ARE political communication

Accepted Answer

True

Question 32

A universal internet protocol is needed for multiple networks to communicate with one another.

Accepted Answer

True

Question 33

What does framing theory focus on?

Accepted Answer

How people talk about different issues

Question 34

What's the main difference between Fairness Doctrine (FD) and Equal Time Rule (ETR)?

Accepted Answer

FD = concepts ETR = people

Question 35

Word-of-Mouth and attitude toward the influencer are two potential outcomes of what?

Accepted Answer

Influencer marketing

Question 36

What was the impact of the Gutenberg press?

Accepted Answer

All of the above

Question 37

The full integration model of media convergence shows how departments work together across different platforms

Accepted Answer

True

Question 38

Why were televisions not widely adopted by Americans until the late 40s?

Accepted Answer

Because of a lack of manufacturing, World War II

Question 39

Many early concerns about television were about how it could inconvenience the man of the house.

Accepted Answer

True

Question 40

What could be a potential positive of media convergence?

Accepted Answer

More flexibility for audiences.

Midterm Study Guide

Questions 40

Midterm Study Guide

Questions 40