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Session 18- Creating Content & Rich Media Flashcards | StudBud
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Session 18- Creating Content & Rich Media
Session 18- Creating Content & Rich Media
15 terms
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StudBud Administration
How much attention have you paid in this mornings session?
Flashcards
15 cards
F
Practice quiz
P
Host live
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Questions
15
Answers
1
What is localising?
Tailoring the web site information for individual countries
Ensuring local content is on the site
Ensuring calls to action are available
Developing a site for the local community
2
Once you know the marketing objectives, what is the next step in the process of web development
Develop content
Market research
Designing a brief
Launch the site
3
Look at the picture. What is this?
A wire frame
A blue print
A site map
The online customer experience pyramid
4
What are wireframes?
The layout of an individual page or page template
They help decide on colour schemes
A model to help design the brief
A vehicle to help with web copy development
5
What is "Exposure" in the information processing stages?
Content must have banner advertising
Content must be exciting
Content must relate to all visitors
Content must be present for long enough to be processed
6
Look at the picture. What is this?
Blue print
Site map
Wire frame
Customer experience pyramid
7
Why is benchmarking important?
It launches the web site
Vital in positioning a website
It identifies content issues
It support the development process
8
Added costs are an implication of.....
Mobile interfaces
Web copy
Colour and layout
Web design
9
A web site is NOT.......
Strategically important
independent from the organisation
A requirement in marketing
A marketing communication
10
What is the capital of Norway?
London
Prague
Dublin
Oslo
11
Certain people/roles should be involved in the design process. Select a necessary role
Cleaner
Content developer
Customer services
Accountant
12
Effective designs are built with.....
The entire customer journey in mind
Wireframes only
Good images
Good content
13
What are the key concepts to improving customer online experience?
Layout, complexity and colour
Design, colour and mobility
Accessibility and colour
Usability, Accessibility, Persuasion
14
What are the 2 conflicting strategies for online presence?
Outside - In & Inside - Out
Outside - Out & Inside - In
Upside down & wrong way around
Inside outside & outside inside
15
How many 'sleeps' are left until Christmas 2016?
47
45
46
44
