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B3 Consumer Mr Riches Flashcards | StudBud

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B3 Consumer Mr Riches

9 terms·StudBud Administration·688 plays

Quiz for BTech applied psychology Unit 1 consumer behaviour

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Questions 9

Answers

1
When McDonald's shows adverts that link it with happiness they are using
operant conditioning
direct priming
semantic priming
indirect priming
2
Social proof is caused by normative social influence
True
False
3
A social norm is.....
an expected way of behaving
picking your nose in public...uuuurrrggggghhhh
a biological factor
an extrovert called Norman
4
Priming is....
subconsciously being influence to respond in a certain way
a type of conformity
looking to others to fit in
preparing a surface for painting
5
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
operant conditioning
classical conditioning
bribery
social learning theory
6
According to social psychologists students wear Nike Airforce One because....
they are high quality
To fit in
They are expensive
They are cheap
7
What is neuromarketing?
part of the social approach
new marketing techniques
using knowledge of the brain to sell things
using drugs to sell things
8
When a person looks at the reviews of a product to choose which one to buy this is called.....
Bandwagon effect
social proof
operant conditioning
Social learning
9
TV adverts use celebrities because...
they are role models
They are friendly
They are poor
they are intelligent