BUSINESS MANAGEMENT REVISION

Successful marketing usually targets:

What does the task word "distinguish" mean?

The perception of customers and the general public can determine the success of a business.

The marketing mix provides a framework for businesses to choose appropriate marketing strategies to achieve objectives.

Businesses should develop a crisis communication plan ___an emergency situation.

What does the term "outline" mean?

The best way to market a product is to target the entire market.

Businesses will always be successful when making changes or selling new products without market research.

A business has no control over factors within the internal environment.

A business will not lose customers if it fails to maintain a positive relationship with them.

Providing a great customer experience can help a business establish its customer base and brand identity.

Public relations strategies can be introduced to help achieve a business's objectives.

What does the task word "Justify" mean?

Quality customer service and customer loyalty programs both aim to improve customer satisfaction and loyalty.

A business cannot control how its public interpret messaging through public relations.

A business that invests time in public relations is:

Public relations is only useful for businesses with an unfavourable public image.

What does the task word "Explain" mean?

A crisis communication plan involves:

Public relations is only focused on improving a business's sales.

___involves the business examining information that has been collected in order to better understand customer behaviour.

Marketing is only the process of a business advertising its products.

Technological developments in marketing allow businesses to provide customers with a personalised shopping experience.

Customer relations are only important for businesses that operate in physical stores

A feature of a loyalty program is the rewards, such as discounts and free shipping, which customers can earn.