In media literacy, what does “hedging” refer to?

Equivocating or qualifying a claim to reduce its strength

What does the “freemium” model refer to?

Providing a free base-level product and charging for upgrades

Which of the following best describes “eye candy” in advertising?

Visually attractive images unrelated to the product

What is meant by a “dog whistle” in marketing or media messages?

An indirect or coded message aimed at a specific group

What is a “hasty generalization” fallacy?

Drawing a conclusion from insufficient or anecdotal evidence

What does the term “truthiness” mean in the context of persuasion?

Appeal to gut feelings regardless of actual data

What does the marketing technique “aspirational buying” involve?

Consumers buy to live like admired figures even if they can’t afford it

Which option best describes the practice of “bundling”?

Offering multiple related goods or services at a lower combined price

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#44 Terms of Trade Read

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Answers

1
In media literacy, what does “hedging” refer to?
Offering a service free of charge initially
Presenting side-by-side comparisons without context
Complimenting the audience to win their favor
Equivocating or qualifying a claim to reduce its strength
2
Which technique is described by placing items, pictures, or statements side by side to invite comparison?
Poisoning the well
Stacking
Juxtaposition
Bandwagon appeal
3
What does the “freemium” model refer to?
Placing negative information about competitors to discredit them
Providing a free base-level product and charging for upgrades
Invoking nostalgia by referencing simpler times
Presenting exaggerated claims as if they were factual
4
Which of the following best describes “eye candy” in advertising?
Using overdetailed charts and graphs
Visually attractive images unrelated to the product
Bundling products to offer discounts
Posing as a regular consumer giving a testimonial
5
What is meant by a “dog whistle” in marketing or media messages?
A concluding statement drawn from a single anecdote
An indirect or coded message aimed at a specific group
A technique of offering a free trial and then charging fees
A pair of contrasting images shown together
6
What is a “hasty generalization” fallacy?
Appealing to consumers’ desire to belong
Offering related items together at a discount
Using qualified language to weaken a claim
Drawing a conclusion from insufficient or anecdotal evidence
7
What does the term “truthiness” mean in the context of persuasion?
Use of flashy visuals unrelated to the product
Appeal to gut feelings regardless of actual data
Invoking memories of the past to influence buyers
Offering complementary services as bait
8
What does the marketing technique “aspirational buying” involve?
Offering free basic services with optional paid upgrades
Consumers buy to live like admired figures even if they can’t afford it
Placing items side by side to invite comparison
Using exaggerated claims about a product’s effectiveness
9
Which option best describes the practice of “bundling”?
Presenting misleading statistics to influence buyers
Complimenting consumers to make them feel valued
Offering multiple related goods or services at a lower combined price
Using celebrity endorsements to promote products
10
The “bandwagon appeal” is also known as FOMO. What does FOMO stand for?
Fear of missing out
Facts over mass opinion
Feelings of market opportunity
Followers of marketing operations

#44 Terms of Trade Read Flashcards | StudBud