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JAMS101 Final Exam Review Flashcards | StudBud
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JAMS101 Final Exam Review
JAMS101 Final Exam Review
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Going over key media study concepts that we learned this semester.
Flashcards
61 cards
F
Practice quiz
P
Host live
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Questions
61
Answers
1
A clandestine broadcast operation that operates outside the region into which it transmits is...
a pirate station
an indigenous station
an external service
an exogenous station
2
Public relations campaigns abounded in the pre-revolutionary war America and helped create the colonies
True
False
3
The
War of Worlds
by Orson Welles
broadcast led to what?
The greatest radio show success
Murder podcasts
Mass hysteria
4
Connective action can produce ___
Collective Action
Correlated Action
Cohesive Action
Corrected Action
5
Radio advertiser sales led to the establishment of national radio stations or...
News Media
Affliates
Studios
Conglomerates
6
WRH's journalism approaches can still be seen in the current journalism practices that we see today.
False
True
7
Every online action leaves a “digital trail”
True
False
8
Algorithms curates the music you listen to on streaming services.
False
True
9
Extended real-life hypothesis argues that we use social media to communicate our actual identities.
True
False
10
Illegally operated radio stations broadcasting to English audiences offshore or foreign facilities during the '60s were
an external service
indigenous stations
exogenous stations
pirate stations
11
Social media and the internet have ____ rather than audience members.
Viewers
Listeners
Users
Followers
12
When does the final exam close on Canvas?
Monday, May 16th at 12:59 pm
Tomorrow
Tuesday, May 17th at 12pm (Noon)
Neverrrr
13
What was the Red Scare?
Fear of Hollywood films
Fear of Republicans
Fear of communist, socialist, and "leftist" propaganda inserted into films
14
Idealized virtual identity hypothesis argues social media users tend to show idealized characteristics of others.
False
True
15
Where is the largest public relations firm located? CORRECTION
St. Louis
NYC
Chicago
LA
16
Oral or spoken defamation of a person's character (typically applied to broadcasting) is...
Slander
fair comment
priviledge
Libel
17
When engagement with social media is motivated by the need to belong and the need for self-presentation, is called ___.
Clout
Intercommunication networking
Dual-factor model of social media use
A dual-interaction factor of social media use
18
The sinking of the
Titanic
led to congress passing the _____ which we now associate as the FCC.
Ship Act of 1905
Radio Act of 1912
Broadcasting Act of 1916
19
Who was the Idaho potato farmer who developed electronically scanned television images?
Paul Nipkow
Vladimir Zworykin
Thomas Eddison
John Mellencamp
20
What is puffery?
A lie that made ads less apealing
Another name for ads on Twitter
A small lie that made ads more entertaining
A fake ad
21
What is sponsored content?
Content that you must pay to watch.
Content that has a lot of impressions.
Movie premieres.
Content paid by advertisers that looks like traditional editorial content.
22
What is agenda setting?
A list of talking points.
Media influencing what we think about.
Regulation of speech.
Media selling products.
23
The industrial Revolution and the Civil War halted the expansion of advertising p. 288
True
False
24
How much did Procter & Gamble Co. spend on magazine ads in 2018?
45 Million
562 Million
633 Million
28 Million
25
Which federal agency regulates advertising? P. 299
Federal commercial council (FCC)
Federal trade communication (FTC)
Federal telecommunication council
Federal trade commission (FTC)
26
Due to their influence as cultural repositories and agents of social change, books have often been targeted for...
Plagiarism
Censorship
Conglomeration
Marketing
27
Employees, stockholders, communities, media, government, investment communities, and__are the 7 categories of the public
Customers
Advertisement
Reality
Actors
28
What does cost per thousand (CPM) measure?
Cost of reaching 1,000 audience members
Cost of 1,000 views
Cost of reaching 1,000 networks
Cost of website clicks
29
What is the blockbuster mentality?
Only watching mainstream films
Low risk and formulaic filmmaking
Buying movies at the store
Being critical of filmmakers
30
Which one is not one of the specific complaints about advertising (that were mentioned in our book p. 293)
Ads are loud
Ads exploit children
Ads are intrusive
Ads are deceptive
31
At the end of the 1950s, only 20% of U.S. households had a television. p. 184
False
True
32
When did popular mass-circulation of magazines begin to take off?
During the Great Depression
Post-Civil War Years
During the Revolutionary War
During the Vietnam War
33
Which is not one of three types of contemporary magazines? (p. 108)
Consumer magazines
Industrial, company, and sponsored magazines.
Trade, professional, and business.
Engagement, purchase, and lifestyle magazines.
34
What are "songwriting camps?"
Camps for kids wanting to write songs.
Training for people to write hit songs.
When groups of songwriters and musicians convene to construct hit songs.
35
How much of the world music market is owned by Sony?
52 percent
32 percent
All of it
12 percent
36
What part of the TV industry did the “quiz show scandal” impact? P. 185
Cost of cable
Cost of television
Commercial sales
Sitcoms
37
McCarthyism touched the TV industry
False
True
38
Godzilla, Jurassic Park
, and
Transformers
are examples of what type of films? (p.142)
Scary
Concepts flims
Low-cost films
Sequals
39
What is complimentary copy?
Content that gives you compliments.
Content that hides the advertiser's message.
Content that avoids the advertiser's message.
Content that reinforces the advertiser's message.
40
Vertical integration did not help the movie business during the Great Depression (p.132)
True
False
41
What is corporate social responsibility?
Integration of business operations and organizational values
Integrations of activism and profit
Integration of business operations and diversity
Integrations of non-profit and for-profit industries
42
Who created the first workable device for generating electrical signals?
Rush Limbaugh
Thomas Jefferson
Valdemar Harvick
Paul Nipkow
43
In applying ethic, the person making the decision is called the
ethical actor
moral agent
interested party
moral compass
44
Great Britain's media system operates under the Western concept of media.
False
True
45
What is cause marketing?
Work that fights against political propaganda
Marketing that creates causes
Work that is in support of social issues or causes
Marketing that contradicts social causes
46
Aliteracy means when a person has the ability to read but is unwilling to do so.
True
False
47
Binary code is made up of the digits 2 and 1
False
True
48
Who were the two most prominent colonial printers?
George Washington & Thomas Edison
John Greene & Norman Rockwell
Andrew Bradford & Benjamin Franklin
Francis Barney & Jordan Killinger
49
Information gap refers to populations that have limited access to what?
Social Media
Transportation
Education
Technology
50
Early television was produced in a similar format to which medium?
Magazines
Stage plays
Books
Radio
51
What is custom publishing?
Magazines designed for a company to reach a very specific audience.
Magazines that are customized by advertisers.
Magazines that consumers can customized.
Magazines designed to sell a specific product.
52
Circulation means the number of times people read a magazine.
False
True
53
Which Network didn’t join the other three “Majors” until 1990s?
FOX
ABC
CBS
NBC
54
What are merchandise tie-ins? (p.144)
Non-film products relating to the movie.
Actors selling products within the film.
Products sold right outside the theater.
Product Placement
55
______ accounted for 60% of all U.S. Internet usage in 2014, surpassing for the first time in all other usage.
Computers
Smartphones
Tablets
Smart TVs
56
Legislation that expressly protects reporters' rights to maintain sources' confidentiality in court is called a
moral agent
shield law
public domain
prior restraint
57
What are nickelodeons?
Kid Actors
Another name for a high-cost films.
Cartoons
Small movie viewing halls that charged a nickel for admission.
58
What does SNS mean?
Social network siting
Safety network surface
Social network spaces
Social networking sites
59
The very first moving picture was not projected, but instead shown through a kinetoscope.
True
False
60
The Chinese media system is based on
the United States
Korea
the former Soviet Union
Japan
61
What did the all-channel legislation consist of? p.189
None of the above
To make sure all TVs have the same channels
To ensure picture quality for all channels
To ensure that imported TV sets have VHF and UHF receivers
