SMM Chapter 3

Revenue is a loss of income

A local small business would be wise to start marketing immediatley on ALL of the social media platforms

The key to sucess on any company is how well it connect with its __________________ on an authentic level

The total number of different households or persons that will be exposed to a message is

Analytics metric that refers to the number of users who have come across particular content on social platforms

Under Armour is spending over $___________ dollars on digital/social media marketing

A company focusing on individuals that have bounced from their website is considered to be

The four main purposes of content are to

Post frequency was listed as a social media marketing goal in this chapter

Bounce rate is the percentage of those who visit one page of a website before exiting that website

The ability to keep current customers

The demographic of people most likely to be interested in your product or service is called

GTC stands for Goals, Competition, Talent

________________ can be any digital asset that a brand creates to send a message to its audience

The best part about GoPros's social media content strategy is that most of the content

What is a sign of a raving fan?

Communication between a brand and an audience member (like, comment, retweet, etc)

GTC stands for

Things to consider when selecting the right social media platform for your company are

A good way to see which social media platforms a company should be on is to