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Unit 1 Review SEM II
Unit 1 Review SEM II
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1
If negotiations between a players' union and the owners break down the players might vote to
go on strike.
become free agents.
ask for fan support.
play for international leagues.
2
Which law makes restraining free trade and competition illegal?
The Sports Broadcasting Act of 1961
The Lanham Act
The National Labor Relations Act
The Sherman Antitrust Act
3
What is the best way to present your proposal to potential sponsor companies?
Over the phone
Through the mail
In person
Via teleconference
4
What do athletes sometimes hire to help them organize charity tournaments?
Recruiters
Sponsors
Marketing firms
Agents
5
What type of sponsorship objective involves bartering for goods and services?
Activation
Cost avoidance
Promotion
Revenue generation
6
Ty hires Amanda to help make sound business decisions and endorsement contracts. Amanda is
publicist.
sponsor.
agent.
mentor.
7
One reason it is important to sell the venue is because the venue is part of the
facility.
location.
market.
product.
8
When analyzing the historical data in a data warehouse, what is true of its data:
The data are static.
Data maintain the uniqueness in operational applications
Related data are grouped together in folders.
The data change as modifications are made to the database
9
What would an event marketer most probably contact when seeking sponsorship for an auto race:
Nonprofit organizations
Charitable organizations
Athletic competitors
Related businesses
10
Hockey team gets free skates from Nike as part of it's payment of its sponsorship fee This is
exclusivity.
relationship marketing.
exploitation.
value in kind (VIK).
11
Companies sponsor events with other organizations with similar a target market to enhance what
public relations.
relationship marketing.
sales and sampling opportunities.
exclusivity.
12
Marketing decisions expressed mean, median,or mode, are estimates often referred to as the
predictability curve.
central tendency.D. distribution share.
graphic representation.
distribution share.
13
The following is useful mktg info that a business might obtain by analyzing a customer database
Federal ID numbers for current and past customers
Average customer is married, owns home, earns $50,000 a year
Expense involved in developing a customer database
Total sales for each month of the previous year
14
Trade barriers that limit a manufacturer's ability to export its products to foreign countries:
Trade agreements and industrialization
Quotas and tariffs
Globalization and embargoes
Licenses and outputs
15
The main portion of a marketing report that explains the research findings should include
data-collection procedures.
technical appendixes and indexes.
supporting tables and graphs.
summaries and recommendations.
16
Which of the following is the first step in a sponsorship presentation:
Explain how the prospective sponsor can get involve
Create interest in your organization or event.
Create interest in the sponsorship opportunity.
Give event details.
17
Taco Bell sponsors a pregame show and wants it to be called "The Taco Bell Pregame Report."
sales and sampling opportunities.
exclusivity.
fund-raising opportunities.
"ownership."
18
One method of presenting complex report findings to a large group of managers involves
handmade graphics.
computer software.
scientific data.
informal outlines.
19
To review affiliation between two variables marketers evaluate the__________of data components
sensitivity
correlation
affirmation
predictability
20
demographic trends in the population. What type of data should be included in a report
Relevant Information
Only info about the companies current target market
Information about people not in the target market
All the information collected
21
An effective technique when giving an oral presentation is to keep the presentation
on a complex level.
free from detail.
relatively simple.
technically oriented.
22
When a league blocks the broadcast of a certain game in a certain territory, it is known as
right of publicity.
antitrust violation.
injunction
blackout
23
Bank of America is the only bank affiliated with your sport/event. This benefit is called
"ownership."
exclusivity.
presenting sponsorship.
value in kind (VIK).
24
Mktrs identify the sponsorship potential of a bus by researching the Co's sponsorship history
financial policies.
quantity standards.
manufacturing methods.
sponsorship objectives.
25
Businesses often collect marketing information from customers in order to learn which products
sell best in certain locations.
qualify for vendor discounts.
meet specific design standards.
earn the highest profits.
26
Which of the following is an example of a governing body in the sport industry:
Rahal Letterman Lanigan Racing
Washington Nationals Baseball Team
International Olympic Committee
NCAA Men's Basketball Championship
27
What's the biggest challenge for U.S. Companies when selling movies in foreign countries:
Lack of interest by foreign customers
Language barrier in promotion
Cost of foreign monetary exchange
Uncertainty about government policies
28
If athletes negotiate salaries, and contract terms as a single unit, their union is engaging in
labor resistance.
free agency.
collective bargaining.
competitive advantage.
29
seat licenses and premium seating are growing trends in sports marketing because they are
advertising methods.
sales policies.
pricing strategies.
revenue sources.
30
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To explain the type of sport/event
To list the important participants
To help sponsors justify the investment
To provide information about the facility
31
Bus collect mktng information from other sources in order to find out what is happening in the
internal organization.
parent corporation.
external environment.
research department.
32
skaters under age 35. What's the best sponsorship opportunity on a very limited budget:
Olympic opening ceremony
Extreme-sporting event
Pro-football game
Affinity-sporting event
33
What's an unacceptable place to use an athlete's or celebrity's identity without permission
On the news
On your company's advertisements
In a magazine
In a book
34
luxury boxes have plenty of space to entertain your business clients, and our catering staff
Determining needs
Addressing objections
Reaching closure
Describing amenities
35
Obtaining the right to name a sport or entertainment event is often one of the objectives of
sponsorship.
franchise arrangement.
affiliation.
licensing agreement.
36
The NHL and NFL are interested in investing in recreational sports for youths in order to
encourage sedentary lifestyles.
appeal to low-income individuals.
attract more fans.
comply with local regulations.
37
Copies of questionnaires, interview forms are often included in what part of a marketing report
Appendix
Analysis
Summary
Introduction
38
What do researchers often use to summarize and interpret vast amounts of numeric information?
Research questionnaires
Independent variables
Hypothetical samples
Descriptive statistics
39
When writing marketing reports, researchers should make sure that they include a section about
qualifications
limitations
regulations
populations.
40
Which of the following is a characteristic of an effective marketing report:
Contains names of contributing editors
Explains role of executive management
Provides industry review information
Answers specific research questions
41
bus that researches and finds most of its customers visit the bus 4 times a week has
range.
median.
mean.
mode.
42
What part of a mktng-research report would be mentioned only briefly in an oral presentation
Relevant information
Pertinent data
Research findings
Research methods
43
Which of the following is an example of range:
Consumers buy between three and seven CDs per month
Half of all consumers buy more than five CDs per month.
Consumers buy an average of five CDs per month
Most consumers buy four CDs per month
44
The first step that a bus should take when collecting mktg information from its customers is to
define research objectives.
obtain secondary data.
develop a rating scale.
determine the survey method.
45
Salaries, contracts, and profit sharing are issues that create conflicts between leagues and
individual managers.
players' associations.
sponsoring organizations.
team owners.
46
Which of the following is an activity that agents perform on behalf of the athletes
Hall of fame endorsements
Team valuation services
Various contract negotiations
Team contract negotiations only
47
Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:
Trademark infringement
Sponsorship exclusivity
Loss prevention
Employee strike
48
Which of the following is a trend in the sport/event industry:
fewer businesses are participating in sponsorships.
Relationship marketing is becoming less important
facilities are evolving into complete entertainment centers
Premium seating options are yielding less revenue
49
When a sports Co. decides to sell to businesses located in another country, it should consider
trade restrictions.
profit margins.
selling motives.
cost of goods.
50
One of the main portions of a marketing report describes the research methods and the
technical terminology.
consulting expenses.
data collection procedures.
industry review standards
51
The best way to avoid buying counterfeit tickets to a game/event is to purchase them
at an online auction site.
several months in advance.
at official ticket outlets.
from reputable scalpers.
52
A business that surveys 200 customers to learn their opinions collecting_ marketing information
primary
scientific
technical
confidential
53
What must coincide when using descriptive statistics in order to have normally distributeddata:
Mean, median, mode
Ordinal, nominal, binomial
Range, dispersion, confidence interval
Standard deviation, percentiles, pictorial representations
54
Writing a proposal for a potential sponsor, marketers should emphasize sponsorship value and:
liability.
confidentiality.
benefits.
deadlines.
55
What should businesses try to achieve when manipulating data for information analysis?
Program development
Secondary information
Exploratory research
Accurate interpretation