Entertainment & Sports Fall Final

What does "up-selling" mean when using suggestion selling?

Target's Twitter account to get customer feedback, Target is utilizing social media for

Researching the demographics of a fans for a sport is an ex of which core mtg standard?

____ is positive feelings about a business.

The business often has the least control over which type of promotion?

Which example is NOT an investment?

Which of the following is an advantage of personal selling over advertising?

What type of segmentation divides markets into physical locations?

How does the fast food industry target people with healthy lifestyles?

What is one type of advertising agency?

What is the purpose of an illustration in an ad?

Which of the following led to growth in the sports/entertainment industry?

What economic condition occurs during a recession?

Bringing a new professional team to a major city is an example of a(n)

What is the MOST common way for a business to transfer risk?

Which of the following marketing mix elements makes consumers aware of products and services?

Product/Service management involves ____ products.

Types of sales promotion activities include:

An activity that will produce money is called a(n)

Researching the demographics of a fan base for a sport is what standard of marketing?

Educating the customer about the product's features is known as what?

When a sports figure has received bad publicity, the ____ is responsible for media relations.

How can the client/customer relationship be built through customer service?

Public image

What is the salesperson's PRIMARY consideration in planning a product presentation?

What three factors influence pricing policies in establishing a base price for a product?

During a presentation, what is the max number of items a salesperson should show a customer?

What advantage does e-commerce have over retail sales?

During which step of the sale should you learn what the customer is looking for in a good?

The first step in marketing a product is to determine...

"Evening, can I help you find your size in those jeans?" Is an example of what approach?

What type of print medium provides the longest life span for an advertisement?

What type of advertising agency does ad research, media selection, and art for ad campaign?

Words to be spoken or printed in an advertisement are known as the ...

Digital media is a more affordable way to reach audiences than print media.

A headline should draw viewers attention into the ad's illustration and ad copy.

What is the PRIMARY advantage of digital advertising compared to traditional advertising?

Start-up technology companies to complete sales, what essential service do they need to offer?

Marketing is the creation and maintenance of

Which consideration is the MOST important when obtaining a business license?

"We can't buy this car because we have to repaint our house." What is the type of objection?

When a customer is having difficulty making a buying decision, what should the salesperson do?

Maria needs a way to analyze her promotional channels. What would be the best media tool?