What will you want to base your business location on?

Your primary clientele and their needs

You should familiarize yourselves with all the different compensation structures before job searching because ____

employers within the beauty and wellness industry compensate many ways

Being paid an hourly rate is usually the best for new beauty and wellness professionals to start out because _________.

new estheticians rarely have an established clientele

Which of the following is NOT considered to be a holistic hint to keep in mind when preparing for a written exam?

Avoid reviewing your notes too early in the semester.

Which question can a potential employer legally ask during an interview?

Are you authorized to work in the United States?

The MOST important question to ask yourself when creating your brand identity is: _________

What is my business's point of difference?

Why is it important to be sure to ask all of the prospective employers you interview with for a written job description

You will be expected to fulfill the functions listed on the job description

When Branding your new Salon, which of the following will you want to focus on the MOST?

Determining what your salon's or spa’s point of difference is

It's important to report all of your income, even cash tips that are not shown on your paycheck, because _________.

you'll increase the Social Security benefit you’ll receive after retirement

When targeting potential employers, you should NOT _________.

begin your search immediately after graduation

Which of the following behaviors is NOT considered a good study habit?

staying up late and studying the night before a test

The similarity between being in beauty school and working as a professional in the industry is that, in both cases

you can showcase your skills by working hard and doing your best

Which of the following is MOST likely to be a benefit of public speaking in front of local groups?

You will put yourself in front of people who are potential clients

If suggested that you get business training, what is the MOST likely reason why they would be giving you this advice?

it will serve you well in managing your finances and business practices

When taking the practical exam, which of the following behaviors is NOT likely to be beneficial?

Focus on what the other test candidates are doing as you work.

AVOID _________ when you decide to make your initial contact with a spa.

sending text messages to the owners before making a phone call or a visit

You are experiencing the most difficulty you've had or ever will in a job, which may be TRUE

You are currently at your first job as an esthetician.

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Foundation 8.9.10

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1
What will you want to base your business location on?
Proximity to your home
Your primary clientele and their needs
Costs of rent, lease, and utilities
How many cars drive by per hour on average
2
You should familiarize yourselves with all the different compensation structures before job searching because ____
employers within the beauty and wellness industry compensate many ways
the beauty and wellness industry does not compensate traditionally
you will ultimately become an entrepreneur and need to compensate yourself
all employers allow their employees to choose their compensation method
3
Which type of salon, spa, or barbershop is most likely to offer extras, such as head, neck, and shoulder massages?
basic value priced
high end
booth rental
mid-priced full service
4
Being paid an hourly rate is usually the best for new beauty and wellness professionals to start out because _________.
new estheticians rarely have an established clientele
receiving an hourly rate ensures any esthetician the highest income
only those estheticians on hourly rates can also receive tips
estheticians making an hourly rate also earn the highest commissions
5
Which of the following is NOT considered to be a holistic hint to keep in mind when preparing for a written exam?
Avoid reviewing your notes too early in the semester.
Dress comfortably and professionally.
Get plenty of rest the night before the exam.
Avoid cramming the night before an exam.
6
Which question can a potential employer legally ask during an interview?
What is your native language?
Are you authorized to work in the United States?
Do you have any chronic illnesses or diseases?
How old are you?
7
The typical independent salon, spa, or barbershop has about __________ stations.
3
40
10
5
8
The MOST important question to ask yourself when creating your brand identity is: _________
Who are my potential customers?
What is my business's point of difference?
What colors do I want to use
What will my profits be in year one?
9
A ____________ is a written summary of a person's education and work experience.
personal history
cover letter
resume
portfolio
10
You pay the owner of the spa you work at a portion of every client fee in exchange for treatment room and space. You are
part-time employee
dependent contractor
independent contractor
full-time employee
11
_________ is MOST dependent on a loyal client base.
Increasing service prices
Retailing more
Working more hours
Spending less money
12
Why is it important to be sure to ask all of the prospective employers you interview with for a written job description
You will be expected to fulfill the functions listed on the job description
You will only be hired if you recite all the functions on the description
You will be disqualified if you do not request a written job description.
You will be quizzed on the functions listed on the job description.
13
Beauty and wellness school is a __________ environment.
forgiving
isolating
Beauty and wellness school is a __________ environment.
team
14
Which type of salon or spa shares a national name, consistent image, and business formula used at every location?
day spa
value-priced shop
franchise shop
booth rental
15
All of the following are examples of soft skills, EXCEPT _________.
having a positive attitude
having good interpersonal skills
being punctual
having good study habits
16
If you always make it a point to talk about the varied services you offer while giving facials to your clients, you are
Ticket upgrading, Up Selling
Marketing
Retailing
Rebooking
17
When Branding your new Salon, which of the following will you want to focus on the MOST?
Summarizing your projected financial statement and analyses
Maintaining a regular and loyal clientele
Determining what your salon's or spa’s point of difference is
Outlining your employee and management levels and responsibilities
18
It's important to report all of your income, even cash tips that are not shown on your paycheck, because _________.
you will get a bigger return on your taxes if you report that income
you will increase the value of those tips in real dollars over long term
you will encourage future clients to tip frequently and more generously
you'll increase the Social Security benefit you’ll receive after retirement
19
When targeting potential employers, you should NOT _________.
keep the spa’s culture in mind
check out websites and social networking sites for various spas
begin your search immediately after graduation
locate a spa that serves the type of clients you wish to serve
20
A salary-plus-commission arrangement is sometimes called a(n) __________.
default
upsell
guarantee
percentage
21
If you want to become better at selling items that are for sale at the salon, what would be the first step in succeeding
Selling yourself
Getting to know your customers
Selling the salon
Getting to know the products
22
It would be beneficial for someone to rent a booth at a spa in order to _________.
set up one's own business
receive full health benefits
gain full-time employee status
receive a regular, steady salary
23
In addition to testing basic theory concepts, the written exam contains questions about your __________.
strongest practical skills
state board's laws and rules
performance
primary goals
24
Which of the following behaviors is NOT considered a good study habit?
organizing and reviewing handouts
staying up late and studying the night before a test
reading content carefully
developing a detailed vocabulary list
25
The similarity between being in beauty school and working as a professional in the industry is that, in both cases
you should put your own needs above everyone else’s
you can showcase your skills by working hard and doing your best
you are given several chances to do a certain procedure right
you are able to determine your own schedule and change it whenever you want
26
After doing a site visit, it is important to send the salon, spa, or barbershop representative a __________.
personal photo
cover letter
thank-you note
resume
27
If you have had it with your personnel, to the point where you are even considering getting out business, the problem is
Your landlord
Your employees
Your clientele
Your marketing
28
Which of the following is MOST likely to be a benefit of public speaking in front of local groups?
You will demonstrate that you are a “glass half full” type of professional.
You will showcase your ability to utilize social media.
You will put yourself in front of people who are potential clients
You will show your reliability as an esthetician.
29
In a ___________ arrangement, you are actually setting up a small business.
commission-only
fixed-salary
booth rental
guarantee
30
What is the key duty of the receptionist?
Booking appointments
Greeting clientele at the door
Assisting stylists with their work
Answering the phone
31
If suggested that you get business training, what is the MOST likely reason why they would be giving you this advice?
Because entrepreneurship is an essential part of your career
Because eventually, you must become a business owner
Because your renting a booth is the same as owning your own business
it will serve you well in managing your finances and business practices
32
Adding services and retail sales to your service tickets means _________ for your business.
additional advertising
additional risk
additional clientele
additional revenue
33
You should be true to your word by choosing your words carefully and ___________.
efficiently
honestly
precisely
automatically
34
The most important factor that will affect your test performance is your ___________.
time management skills
physical state
psychological state
mastery of course content
35
The best way to record your tips and additional income is to __________.
keep a budget worksheet
work with an accountant
work with a financial planner
keep a daily log
36
As the owner of a salon or spa with hundreds of clients every week, which is MOST likely to be your greatest expense
Insurance
Salaries
Advertising
Supplies
37
__________ is a powerful medium to build your reputation and attract new clients.
Social media
Print advertisements
The Internet
The telephone
38
When developing your resume, use concise, clear sentences, and avoid overwriting or __________.
direct language
flowery language
action verbs
relevant experience
39
What are you doing if you show your client the product you used on your them in a take home size after the service?
You are retailing.
You are ticket upgrading.
You are rebooking.
You are marketing.
40
The process of reaching logical conclusions by employing logical reasoning is called ____________.
deductive reasoning
postulating
deciphering information
intuition
41
A _________ is MOST likely to raise capital by offering shares of stock to stockholders.
sole proprietorship
corporation
partnership
single franchise
42
Which of the following is possibly the least expensive way of owning your own business?
independent local chain
booth rental
regional franchise
spa
43
Which term refers to understanding the strategies for successfully taking tests?
deductive reasoning
test-wise
networking
work ethic
44
When taking the practical exam, which of the following behaviors is NOT likely to be beneficial?
Observe other practical exams prior to taking yours if allowed to do so.
Focus on what the other test candidates are doing as you work.
Listen carefully to the instructions and follow them explicitly.
Follow all infection control and safety procedures throughout the exam.
45
In order to meet your clients’ needs, you must do all EXCEPT _________.
be a lifelong learner
be punctual
be true to your word
put yourself first
46
You should NOT expect to be asked _________ during an interview.
what your native language is
how you would handle a problem client
which skills you feel are your strongest
why you want to work there
47
What is one way to use marketing to expand your client base?
Send birthday cards
Require all clients to write positive reviews on Yelp after the service
Make your relationship with clients as personal as possible
Use your personal Facebook site to market your business
48
AVOID _________ when you decide to make your initial contact with a spa.
explaining that you are preparing to graduate from beauty school
using your best telephone manner when on the phone with spa owners
asking if you can make an appointment to go in and observe in person
sending text messages to the owners before making a phone call or a visit
49
The key strategic influences of your business, including the services you will offer, the high quality expectation is a
Your mission statement
Your vision statement
Your financial documents
Your marketing plan
50
You are experiencing the most difficulty you've had or ever will in a job, which may be TRUE
You are currently at your first job as an esthetician.
You have not yet started working as an esthetician.
You are currently at your last job as an esthetician.
You are currently at your second job as an esthetician.
51
___________ skills are mastered at other jobs and can then be put to use in a new position.
academic
transferable
career
test-taking
52
Which of the following is the only way to guarantee that you will stay in business?
Pay yourself well.
Take care of your clients.
Research emerging trends.
Advertise your business.
53
_________ are essential benchmarks that, once achieved, help you to realize your mission and your vision.
Policies
Statements
Goals
Objectives
54
Which of the following outlines the duties and responsibilities of a particular position?
The employment status
The career resume
The job description
The employment classification
55
Which is central to the beauty business?
the Internet
getting ahead
scheduling
high-paying commissions
56
The best way for others to promote you and your business via viral marketing is _________.
television
face-to-face word of mouth
social media
email
57
When preparing your professional resume, it is recommended that you _____________.
focus primarily on the schools you have attended
focus on information relevant to the position you are seeking
make it about two pages long
omit information about skills you have that are not related to the job
58
You will need to purchase insurance when you open your own business because _________.
it protects you against malpractice suits
it protects the general public against auto mishaps in front of your store
it protects your clientele against falls and accidents
it protects your staff against compensation loss for sick days
59
What portion of your business plan should outline the research obtained regarding the clients your business will target.
marketing plan
vision statement
organizational plan
mission statement
60
The basic question or problem in a test question is known as a __________.
Query
Post
Stem
Response
61
How long does the average potential employer spend scanning a resume before deciding whether or not to interview?
2 minutes
2 hours
20 Seconds
20 minutes
62
Your primary concern when planning and constructing the best physical layout for a business you envision is
Maximum profitability
Your competitor's layout
Stylistic aesthetics
Maximum efficiency
63
The BEST time to think about getting your clients back into your salon or spa for their second appointment is _________.
immediately after they leave from their first appointment
within a week after their first appointment
while they are at the salon or spa for their first appointment
before they come in for their first appointment
64
When answering a multiple-choice question, __________.
responses such as "all of the above" are usually not the correct choice
if two choices are opposites, one is probably correct
you should stop reading the choices when you see one that looks correct
you should never guess under any circumstances
65
Who, among the following, would be BEST suited to booth rental at a spa?
Someone needing full-time employment
Someone who does not have time to build their own clientele independently
Someone wishing to take a stepping-stone approach to business ownership
Someone relying on only one job for income
66
If you are an owner of a salon or spa which of the following is TRUE?
You are guaranteed to have large profits.
You are guaranteed to have losses.
You are guaranteed to have small profits.
There is no guarantee of any profits.
67
In a(n) __________ compensation structure, the employer pays you a percentage of the gross service sales you generate.
straight salary
salary plus bonus
commission
hourly salary
68
If you do not pay back your student loans, it is very UNLIKELY that you will _________.
default on those loans
not be allowed to graduate
harm your personal credit
face legal action
69
On the day of an exam, it is important to arrive early with a self-confident attitude and be alert, calm, and __________
anxious
eager to pass
ready for the challenge
ready for a break
70
The _________ portion of your business plan should include a description of how the business will run administratively.
mission statement
vision statement
organizational plan
marketing plan
71
Jobs for entry-level beauty and wellness professionals _________.
see numbers drastically affected upwards or downwards with changing economy
are less numerous than are the numbers of people who want them
are mostly available to those who rely on others to get them
are more numerous than the numbers of people who want them
72
The first reality of a service position is that your career revolves around which of the following?
Your clients
The general public
Your boss
You
73
Which BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?
Advertising
Social media usage
Viral marketing
Word-of-mouth
74
Which would you MOST likely tell your friend if they asked the advantages of operating a booth rental business
"You don't need to worry about keeping records for tax purposes.”
"You don't need to worry about creating professional marketing materials.”
“With booth rental you don't need to establish an entire shop or business.”
“With booth rental, you don't need to adhere to state laws or regulations.”
75
Your interview outfit should be fashionable and flattering, as well as similar to the establishment's ____________.
style culture
clientele dress style
color scheme
logo colors
76
________ is built into most booth rental agreements.
Self-sufficiency
Paid vacation
A health care benefits package
Free advertising
77
During your career journey, when is a great time to focus on achieving accomplishments that will strengthen your resume?
while you are in school
after achieving success
after obtaining your first position
after graduation
78
The U.S. Internal Revenue Service (IRS) categorizes independent contractors and booth renters as _________.
temporary workers
part-time workers
full-time workers
self-employed workers
79
Which of the following will be your first objective toward achieving your goal of becoming a spa owner?
Determining the feasibility of the business
Choosing a business location
Choosing a business name
Determining the long-range goals of the business
80
Booth rental is best for beauty and wellness professionals who _________.
recently gained their license
value their paid time off and vacation days
prefer to work on a team
have a large, steady, and loyal clientele
81
Which of the following is a realistic benchmark for the net profit of a salon, spa, or barbershop in the United States?
0,05
0,15
0,75
0,5
82
Which of the following is MOST likely to increase an esthetician’s chances of quickly building solid and loyal clientele
Employ advanced marketing and publicity strategies.
Live and work in a rural area or small town.
Select a specific location where the competition for clients is saturated.
Concentrate on a common, popular niche within the beauty business.
83
Which of the following should you attempt in trying to overcome a client’s objection?
Avoiding stating things in terms of the client’s benefit
Stating things in a way as to avoid having the client change their mind
Not acknowledging what the client said
Rewording the objection in a way that addresses the client’s need
84
Which of the following is LEAST likely to be true if you are an employee of a spa?
You will work on a commission basis.
You will work as an independent contractor.
You will work on a salary-commission basis.
You will work on a salary basis.
85
What percent of monthly budget should be advertising
20
3
6
1
86
It is MOST likely to take you roughly _________ to determine and complete all of the aspects of starting your business.
six months
ten years
one year
one month

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