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MKG 22400 - Digital and Direct Marketing Flashcards | StudBud
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MKG 22400 - Digital and Direct Marketing
MKG 22400 - Digital and Direct Marketing
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Questions
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Answers
1
What percentage of all US adults use the internet?
55%
15%
87%
96%
2
US e-commerce sales in 2020 are projected to be double what they were in 2019
false
true
3
Email is less effective at capturing customers than Facebook and Twitter.
False
True
4
Why is viral marketing so effective?
Because it reaches a lot of customers.
Because it is inexpensive.
Because it is more likely to be viewed or read.
Because it has a long life.
5
Redbox is an example of:
A catalog
Direct marketing
A kiosk
Mobile marketing
6
The Children's Online Privacy Protection Act protects everyone under the age of 18.
False
True
7
"Buy online, pick up in store" is a tagline for what type of marketing?
Digital marketing
Direct marketing
Omni channel marketing
Viral marketing
8
Which is NOT an advantage of digital/direct marketing for CONSUMERS?
It let's them be more informed consumers
It is convenient
It allows them to control the ads they see
It is interactive
9
Which elements of the promotion mix are customizable tools?
Personal Selling
Digital and Direct Marketing
Advertising
Sales Promotion
10
How many printed catalogs were mailed to homes in the US last year?
12 billion
350 millikon
100 million
1 billion
11
It is harmless to give your email address to a website.
True
False
12
The Android "Friends Furever" campaign is an example of effective ________.
Viral marketing
Direct Marketing
Omni channel marketing
Email marketing
13
Which is NOT an advantage of digital/direct marketing for SELLERS?
It helps reach otherwise unreachable consumers
It is low cost
It builds relationships
It's inflexible
14
Like personal selling, direct and digital marketing focuses on which of these key marketing concepts?
Exchange
Satisfaction
Value
Relationships
15
Micro-targeting consumers using sophisticated big data analytics is harmless to the consumer.
True
False
16
The marketing technique utilized by this salesperson for Sham Wow is called:
An infomercial
Personal selling
Viral marketing
Omni channel marketing
