Introduction to Marketing & Marketing functions

Question 1

This concept obtains feedback from customers to design and sell what will satisfy customer needs, tastes and preferences

Accepted Answer

Marketing Concept

Question 2

When businesses modified their services to include curbside pickup during the COVID 19 pandemic, it's an example of:

Accepted Answer

Place/Distribution

Question 3

Determining how to make products accessible to customers and where to sell items is:

Accepted Answer

Distribution

Question 4

When the customers needs are met by designing and developing products that meet consumer needs, this function is called:

Accepted Answer

Product & Service Management

Question 5

The group of people likely to purchase your good/service, You set your marketing mix to appeal to this group.

Accepted Answer

Target Market

Question 6

Establishing a price that communicates the value of a goods to customers, is which marketing function?

Accepted Answer

Pricing

Question 7

Which of the concepts below is based on adding the best, newest, most cutting-edge features to appeal to customers

Accepted Answer

Product Concept

Question 8

The selling function of marketing includes:

Accepted Answer

Direct Personal Communication with customers

Question 9

Billboards, Social Media Ads, endorsements, events, TV and print ads are all part of this P of the marketing mix:

Accepted Answer

Promotion

Question 10

The marketing mix includes:

Accepted Answer

All of the above

Question 11

Companies that offer warranties and 30-day money back guarantees are addressing this function of marketing:

Accepted Answer

risk management

Question 12

Companies that utilize surveys, loyalty cards and focus groups to obtain info & improve decision making are doing this:

Accepted Answer

Marketing Information Management function, Risk Management Function

Question 13

When you identify & analyze the markets a company wants to serve & plan strategies for each market, this is:

Accepted Answer

Market Planning

Question 14

This concept focuses on the good of the environment, betterment of society and global welfare to drive product decisions

Accepted Answer

Societal Marketing Concept

Question 15

This concept relies on driving down production costs and making products widely & easily available to sell items

Accepted Answer

Production Concept

Questions 15