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Music in Advertising Review Flashcards | StudBud
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Music in Advertising Review
Music in Advertising Review
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Answers
1
Advertisers use music to make their audience remember the product. This means music provides:
Memorability
Brain Freezes
Memories
Repetitiveness
2
Artists and musicians carry immenseinfluence and authority.
True
False
3
Ear worms are just the chorus, a phrase, or a short musical passage, not the whole song.
False
True
4
Jingles are not created specifically for a product or service. They have a general message.
False
True
5
Music can join and connect images that might seem unrelated. This is the definition for:
Sense & Accountability
Structure & Continuity
Imagery
Memorability
6
What brand used imagery of a horse running for their ad?
T Mobile
Lamborghini
ING Bank
Lloyds Bank
7
What is an "ear worm"?
An illness that needs to be looked at right away
A catchy tune that sticks in your mind, sometimes to thepoint of irritation
All of the above
A non repetitive song that is very annoying.
8
Advertisers leverage different musical genres to connect with specific audiences. This is the definition for:
Branding
Imitating
Focusing
Targeting
9
Brands are careful with what music they use in their ads because it will become part of their:
Brand identity
Brand ethos
Brand image
Brand presentation
10
“Chiquita Banana” was jingle from an ad that aired in:
1994
2024
1944
1844
11
Nike is a brand that often includes calls to action in their ads.
True
False
12
A marketing term for anything designed to prompt an immediate response is called a:
Call to Action
Call to Attention
Carl to Actions
Call to Work
13
Microsoft used what band in their Windows 95 "Start Me Up" ad?
The Beatles
Queen
The Rolling Stones
Nirvana
14
The Bouncy Balls ad was created by LG.
True
False
15
"A musical slogan for a product, played on the radio or TV" is the definition for a:
catchy tune
composition
jingle bell
jingle